PESTEL and SWOT Analysis of Pullman Liverpool Hotel

CONTEMPORARY HOSPITALITY INDUSTRY

TABLE OF CONTENTS
 Introduction
 PESTEL analysis
 SWOT analysis
 Appraisal of current and Potential Trends
 Conclusion
 References

INTRODUCTION
 This Presentation is based on the four star
Pullman Liverpool Hotel which is located
in Kings Deck Liverpool. PESTEL and
SWOT analysis of the Hotel are
conducted in this presentation along with
an appraisal of current and potential
trends in the hospitality industry.

PESTEL ANALYSIS
 Political Factor: The
restriction on free
movement of EU
labourers in UK because
of Brexit affects
Hospitality firms.

CONTINUE
 Positive Impact: The respective firm
will be able to gain competitive
advantage because of presence of
skilled workforce.
 Negative Impact: Pullman
Liverpool Hotel will face difficulties in
recruiting talented employees with
trade specific skills who are from EU.

CONTINUE
 Economic Factor:
The economic
downturn caused by
pandemic affects
hospitality
enterprises.