Business and the Business Environment - Analysis of Puma

Business and Business
Environment
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Content
Introduction
Overview of company
Identify the positive and negative impacts the macro environment has upon business operations, supported by
specific examples-
Apply appropriately the PESTLE model to support a detailed analysis of the macro environment within an
organisation.
Conduct internal and external analysis of specific organisations in order to identify strengths and weaknesses.
Explain how strengths and weaknesses interrelate with external macro factors.
Apply appropriately SWOT/TOWS analysis and justify how they influence decision-making
Critically evaluate the impacts that both macro and micro factors have upon business objectives and decision-
making
Conclusion

Introduction
When the activities of an organization are affected by some
external as well as internal forces, then it considered as the
business environment. This is containing various elements
like needs or wants of the customers, economic factors i.e.,
demand and supply, trends, technological components and
social values. Company should focus on the different ways
by which the operational activities are obstructed by these
elements. Additionally, business environment also helps in
finding out the prospects which may result in success of the
business.

Overview of company
Puma is a multinational company which is established in
Herzogenaurach, Germany. This company has come into
existence in 1948 when Rudolf Dassier thought of starting a
business in sportswear. The company is serving different
clothing styles in the fashion design industry, not only this
the founder of the business has also expanded its overall
work towards the manufacturing of camping tools.