PUMA: Business and Business Environment in Sports Industry

Business and business
environment (sports company)

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Part 1................................................................................................................................................3
The market size and the growth of the international business environment................................3
Factsheet for a selected sub-sector organisation..........................................................................4
Legal structure of PUMA............................................................................................................6
Analysis For PUMA, interrelationships with other organization, advantages............................7
and disadvantages........................................................................................................................7
Conclusions based on critical impact analysis............................................................................8
Part 2................................................................................................................................................8
PESTLE analysis of PUMA........................................................................................................8
SWOT analysis OF PUMA.......................................................................................................11
critical analysis of both the external and internal factors..................................................12
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
Sports industry is an industry which majorly deals with business, activity done by the
people in the field of sports. Many business related goods, ideas, services also relate with sport
industry in terms of product purchasing by the consumers. This report will describe a brief on the
sport company of PUMA. This company have a footprint on the world in terms of sports which
basically manufacturer of casual and athletic footwear and clothing. The UK market grows with
the sports industry drastically. PART 1 Then this report will discuss market size and growth of
international business environment. And then Factsheet of organisation in been made.
Furthermore, analysis of organization is described using visual mapping of internal departments
interrelation and impact will also discuss. PART 2 Prepare a presentation in which demonstration
of positive and negative impact of macro environment on the business and explain business
analysis on the basis of SWOT and PESTLE.
MAIN BODY
Part 1
The market size and the growth of the international business environment
PUMA is company which related to sports, all goods that are important for the sports
person are found in the company (Kim, Nauright, and Suveatwatanakul, 2020). The company
manufacture high quality of product by which market image of company remain constant.
PUMA offer a deal on particular occasion by that they serve better in the marketing field. The
product which available on the store have a high comfort and sell all aged group's products the
main reason behind that is to achieve customer's trust and creates a positive value on the mind.
The company made products according to demand of sports person.
Different types of organization
PUBLIC SECTOR
The public Sector mainly includes unit, department and agency which is government
based and create organization in favour for public and by public so that is also called as public
organization. Elected person or leader made a unit by which they serve best in their region, state,
country. All funding which is necessary required by the team was funded by the government and
also provide essential facilities so that they do their best in the particular filled and achieve goal
that also increase country's image in the world.
PRIVATE SECTOR

The private sector focus on earn high amount of profit margin in selling of product, that
can be run by an individual. Are which coming under this sector are gyms, sporting, goods,
retailers which means that the organization that owned by the individual itself and attain higher
rate of amount from the customers. They work according to the demands of purchaser which
result in increased the positioning of the organisation.
VOULENTRY SECTOR
The voluntary sector is also known as non-profit sector or community sector which main
purpose is to uplift the society and creates many team, clubs by which actual talent comes
upfront because many people didn't have enough resource to fulfil their dreams. This sector
provides many services to the people majorly that done by the community. Mainly this sector is
run by the trusties and non-profit organization.
PUMA is coming under in the private sector which works for their profit and earn much
amount of profit that also enhances the position of company.
Factsheet for a selected sub-sector organisation
PUMA is a multinational corporation company which comes under in sports industry
have a headquarter in Herzogenaurach, Bavaria, Germany (Mudambi and Navarra, 2021). The
largest manufacturer of sportswear in the world. Company established in 1948 in the Germany.
The company operates in worldwide and have footprint in the marketplace and continuously
increase in the revenue rate, gross productive rate. The products which are commonly used by
the sports person such as gloves, socks, sportswear, shoes, balls, and many more.
There are basically three type of organization on the basis of size and scope.
Particulars Micro enterprises Small enterprises Medium & Large
enterprises
Size This includes business
which comes under in
small sector, the
minimal number of
worker are work in the
company and at the
time of initiation they
invest less capital
This business includes
a number of workers
and have grown in a
subsequent manner.
Independent bodies are
owned this type of
business which also
increase in the share of
This business includes
a proximal amount of
worker with the proper
organization because it
can't be possible for
handle large scale
business by one or two
candidates. Mostly