Strategic Analysis of PUMA: Applying SWOT and PESTLE Models

This report provides a comprehensive analysis of PUMA, a leading sports brand, focusing on its business environment through PESTLE and SWOT analyses. The PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors impacting PUMA's operations, highlighting its global presence, cost leverage, and commitment to eco-friendly manufacturing. The SWOT analysis identifies PUMA's strengths, weaknesses, opportunities, and threats, including its fast growth, worldwide presence, and intense competition. The report critically evaluates both external and internal factors, emphasizing PUMA's marketing strategies and challenges in managing market penetration across diverse locations. Recommendations are made for improving PUMA's financial department and enhancing its product range to compete effectively with Nike. The conclusion summarizes the importance of strategic analysis for business growth and suggests areas for PUMA to focus on for continued success in the marketplace. Desklib provides access to similar solved assignments and past papers for students.

BUSINESS AND BUSINESS
ENVIRONMENT (SPORTS COMPANY)
Part 2

Table of content
• INTRODUCTION
• PART 2
• PESTLE analysis of PUMA
• SWOT analysis OF PUMA
• critical analysis of both the external and internal factors
• CONCLUSION
• REFERENCES

Introduction
• It is important for growth of business in the field of sports brand which majorly deals with the
sportswear and shoes.
• This presentation will based on PUMA, which comes under in the leading sports category.
• The report will discuss the PESTLE analysis and SWOT analysis.

Pestle analysis of Puma
• PUMA operates in worldwide and have positive relationship with the
government creates a footprint in the world.
• the main point of concern for PUMA, as they are most likely to leverage
costs.
• Moved towards bulk shopping and one-stop shopping demand, profits and
prices.
• IGNITE and Puma Fi are Technologies which used by the PUMA .
• PUMA have high trust on the government and follow all rules and
regulation.
• the manufacturing of eco-friendly clothes.

SWOT analysis of PUMA
STRENGTH
STRENGTH
 Fast Growth
 Products particular
for women
 E-commerce
WEAKNESSES
 World Wide
Management
 Financial Strength
OPPORTUNITIES
 Developing
Markets
 Products
diversification
THREATS
 Intense Competition
 Allegation
 Unique products &
costs

Critically evaluating both external & internal factors
• PUMA company has effective marketing and innovative strategy of advertisement While, it also
affects negatively, in case of emerging need of target market according to the trend that firm might
be unable to consider.
• - As PUMA spreads in all over the world with 120+ countries and it is quite difficult to manage
marketing at every location and manage, monitoring also required for market penetration.
• - PUMA concentrate into entering in new market that increase its business and improve business in
the under develop and developing countries
• Nike gives tough competition that results in declination of sale of PUMA.

Recommendation
• IT recommended that, PUMA lack in the finance department so for better financing the company
increase in the business partners and business strategy there by company may compete with Nike
and attain the innovative ideology of marketing and promoting of products
• Along with that suggestion, sharing higher shares in the market the company enhance their
products ranges.
• PUMA should works on manufacturing of low cost products.

Conclusion
• By above discussion, it can be conclude that For growth of business there should be proper
analysis is been required and on the basis of the models of PESTLE and SWOT PUMA company
have many points on which company attentive towards their work.
• It had proceeded with the strategies and plan by which company enhance in the positioning in the
marketplace.
• Furthermore, It has discussed on analysis of internal and external factor by which company’s profit
rate fluctuate.
• It has recommended the way by which company overcome on lacking area.

References
• Walzel, S., 2021. Strategic Management of Team Sports Organisations. In Managing Sports Teams
(pp. 89-105). Springer, Cham.
• Wang, H. and et.al., 2022, April. Evaluating the Marketing Strategy of Sports and Fitness
Enterprises based on 4C Marketing Theory. In Proceedings of the 4th International Conference on
Management Science and Industrial Engineering (pp. 29-37).
• Kim, Y. H., Nauright, J. and Suveatwatanakul, C., 2020. The rise of E-Sports and potential for
Post-COVID continued growth. Sport in Society. 23(11). pp.1861-1871.