Purchase Management Strategies of IKEA: Supplier Selection, ICT and Cost Analysis
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This report analyzes the purchase management strategies of IKEA, including supplier selection criteria, ICT for purchasing operations, and purchasing cost analysis. It also provides recommendations for single sourcing, linear averaging, and the use of buy-side and independent marketplace online portals.
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PURCHASING MANAGEMENT 1 PURCHASING MANAGEMENT EOH HOOI YAN
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PURCHASING MANAGEMENT 2 Table of Contents 1.0 Introduction............................................................................................................................3 2.0 Supplier Selection Criteria and Issues............................................................................4 2.1 Multiple Sourcing................................................................................................................4 2.2Cost-ratio Method Used by IKEA.....................................................................................4 2.3 Peter Kraljic Models...........................................................................................................5 2.4 Recommendations for Single Sourcing and Linear Averaging...................................6 3.0 ICT for Purchasing Operations........................................................................................7 3.1 EDI (Electronic Data Interchange) Technology of IKEA..............................................8 3.2 Recommendations for Buy-Side and Independent Marketplace Online Portal....8-9 4.0 Purchasing Cost Analysis...............................................................................................10 4.1 Total Cost of Ownership (TCO) Used by IKEA...........................................................10 4.2 Recommendations for Activity-Based Costing (ABC)................................................11 5.0 Conclusion........................................................................................................................12 References.........................................................................................................................13-16
PURCHASING MANAGEMENT 3 1.0 Introduction Purchasemanagementisafunctionwhichdealswithprocurementofraw material and inputs to support the production process (Luzzini & Ronchi, 2010). The organization associate with the suppliers in order to efficiently carry out the business operations and develop effective purchase management (Van Weele, 2010).The current report focuses on different aspects of purchase management, for this purpose the operationsofIKEAcompanyhasbeenevaluated.Thecompanyissuccessfully operating its business in Singapore. In-depth evaluation of purchase management strategies have been discussed while analyzing the supplier criteria, cost aspects and ICT technologies used by the company. IKEA is a Sweden based multinational company which deals in the ready to assemblefurniture,homeaccessoriesandkitchenappliancesetc.Itisaretail organization which was founded by Ingvar Kamprad. It is successfully operating its businessonglobalplatformfrompast75years(InterIKEAsystem,2011).The organization has developed a strong market share within the economy. It has efficiently established more than 411 stores around the world. IKEA provides the quality products for Indore as well as outdoor such as readymade furniture, textiles and rugs, lighting and interior decorations items as well. Furthermore, company is focused about the cost control, continuous product development and prices leadership for the global expansion (Inter IKEA system, 2011). The purchase management of the IKEA is strong because it has developed effective relations with its suppliers who provide the raw material at low cost with high quality. This has enhanced the competitiveness of the organization by developing its potential to offer the products at competitive prices compared to another global retail companies. IKEA has several competitors such as Walmart, Lundin petroleum, Sears, Barn furniture etc.(Spiderbook, 2015). Moreover, strong infrastructure, effective value chain management and well defined communication strategies has helped the company increatingacompetitiveedgeinthemarket(Hultman,Hertz,Johnsen& Johnsen,
PURCHASING MANAGEMENT 4 2009).The evaluation of purchase management strategies has been carried out in the study to identify the supplier and purchase management aspects for the study. 2.0 Supplier Selection Criteria and Issues Suppliersplayasignificantroleinsupplymanagementprocess.Theyare stakeholderswhomaketherawmaterialandinputsavailabletothecompanies. Different suppliers are available in the market however selecting the right one is critical as companies need to analyze the aspect of quality and cost closely to manage the strategic aspects of the business(Seuring & Müller, 2008).IKEA manufactures and sell furniture and major raw material used by the company are cotton, plastic and packaging materials. The organization has adopted step by step process to select the suppliers from global level to create a significant impact on business growth. 2.1 Multiple Sourcing IKEA is using the multiple sourcing which is helpful in attaining the material and products in wide variety and with ease(Costantino & Pellegrino, 2010).IKEA evaluates the suppliers’ based on their capacity as well to manage the products and services for global market thus not relying on single source of procurement. IKEA approve the suppliers on the basis of suitability that who is able to take the orders. In this context, global souring is helpful because supplier would be selected as per the nature of the commodity. This approach helps IKEA in creating a significant impact on business development and growth within the economy. 2.2 Cost-ratio Method Used by IKEA Cost-ratio method refers to the analysis of supplier’s performance on the basis of standard cost analysis (Corgnati, Fabrizio, Filippi & Monetti, 2013). In this regard, the total cost of the all purchases is calculated by including the sell price along with consumers internal cost of operating. Moreover, the operating cost is associated with service ingredients, delivery and quality of products. IKEA is dealing with the issue of quality due to damages during transportation, sales mistakes as well as production mistakes at supplier’s facilities (Sahleström & Möller, 2012). This further increase the
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PURCHASING MANAGEMENT 5 cost of the purchasing and accordingly business suffer from losses. Owing to this, application of cost-ratio analysis might not always be effective with each and every supplier associated with IKEA. 2.3 Peter Kraljic Models The supplier’s selection criteria for IKEA has been further explained with the application of below mentioned model in context of product; Sofa-
PURCHASING MANAGEMENT 6 Raw materials/Ingredients ValueEasy/difficult to approach CottonVery highEasy to find PlasticsLowDifficult to find WoodVery highEasy to find PackagingHighDifficult to find High Risk(Non- supply) Low Bottleneck items (Cotton) Strategic items (Wood) Non-critical items (Plastic & packaging) Leverage items (Equipment & machinery) LowValueHigh Figure1: Purchasing model of Peter Kraljic for IKEA (Source: Researcher’s own diagram) This model consists of four quadrants which consist of leverage, strategic, non- critical and bottleneck items (Padhi, Wagner & Aggarwal, 2012). On the basis model, it
PURCHASING MANAGEMENT 7 has been found that wood is a high risk and high value item for the IKEA because wood is the main source for the production of goods. On the other hand, multiple sourcing refers to availability of different sources to meet the requirements of the business (Costantino & Pellegrino, 2010). Cotton will be considered as the bottleneck time since it consists of high risk and low value. In the same manner, plastic and packaging are non-critical items which neither have high risk nor high value. At this juncture, risk for the cotton and wood is higher because of availability of suppliers is less and its it is not easy to find the alternative solution. For this purpose, bulk purchase from the global as well as local sources is effective to reduce the overall risk (Heese, 2015). Moreover, the leverage item for IKEA would be equipment and machinery which have high value since it helps in making the final product. However, the risk associated with the same is low because company can easily find the substitute through investing enough financial resources. At this juncture, the risk of leverage item and non-critical is lower since lots of suppliers are available. 2.4 RecommendationsforSingle sourcing and Linear Averaging On the basis of supplier’s selection criteria, it has been found that the IKEA is using the global sourcing for the availability of the raw material. However, business should use single sourcing as it would be helpful to boost the confidence of suppliers and enable them to offer the raw material in the cost-effective manner (Giri, 2011). Also, the reliance on single suppliers would help in resolving the issues of customers by communicating properly with the suppliers about the quality parameters.Although, products lie under the category of strategic quadrant should be supplied with connection of more adequate suppliers who have high end technology. For instance, local suppliers dealing with the farmingcanbe accessedthrough which quality products will be procured and whereby unique design can be ensured in the wood as the prime product of IKEA. It is imperative for continuous supply of wood; thus, both single and multi- sourcing would be effective to reduce the risk related to suppliers.Therefore, single sourcing facilitates to save the cost and maintain high quality of products and services.
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PURCHASING MANAGEMENT 8 It is recommended that company can prefer linear averaging approach to analyze the quantitative performance of the suppliers. On the basis of linear averaging method, IKEA would be able to analyze the different suppliers in term of price, service delivery and quality (Whitaker, 2013). Since the weighted point evaluation consume huge time as well as require expert personnel who can continuously review the performance of suppliers (Ho, Xu & Dey, 2010). Owing to this, by selecting the linear averaging method IKEA would not have to devote extensive time and performance can be reviewed in the quick manner. 3.0 ICT for Purchasing Operations Technology is a significant part of purchase operation. IKEA being the global business unit effectively integrating technology with the purchase process to ensure significant impact on operations and purchase management aspects of the company (García, LEZCANO-BARBERO & CASADO-MUÑOZ, 2017). Figure2: Supplier development process of IKEA
PURCHASING MANAGEMENT 9 (Source:Supplier development process,2018) IKEA focuses on making its products available to the public at affordable price and wide rage in order to create a significant impact on its purchase management process. IKEA focuses on developing a well-defined relationship with its suppliers to create a positive impact on operational aspects of the business (Jensen, 2017). By Using the Sell-side (Online portals) to develop and promote partnership has helped the company in creating high development measures within the market. At this juncture, sell-side detailed information is provided about the supplies such as quantity, price, and delivery data through which IKEA reviews the details and accordingly proceed by placing the order. This is helpful for company to maintain the data of suppliers and contact them with just one click. Although, before placing the order IKEA has to clarify regarding the mode of payment and percentage of payment through and with the confirmation of suppliers, final order is placed. This further facilitates in getting the real time information and the just in time delivery process (Statsenko, Gorod & Ireland, 2018). This has helped the business in developing its sales as well as purchase side. It has created a positive impact on business development and competitiveness for the organization. Adopting advanced and effective technology thus has helped the company in growing its business prospects. 3.1 EDI (Electronic Data Interchange) Technology of IKEA The current business era is surrounded by the additional technologies which is useful to beat the competitors. In this regard, EDI is one of the recognized techniques which are used to transfer the data electronically from one organization to another without excessive use of paper (Course Hero, 2018). At this juncture, the IKEA is following the EDI system to maintain the data of suppliers and all shipments are based on the online via EDI setup with transportation or carriers. Further, all the crucial important activities arebased on this system such as infrastructure for delivering information through multiple actions, creation as well as presentation of reports and vendor link etc. This system is helpful to generate and maintain the track after the standard tasks (Musawa & Wahab, 2012).
PURCHASING MANAGEMENT 10 3.2 Recommendations for Buy-Side and Independent Marketplace Online Portal It is recommended that IKEA can adopt the other two techniques such as buy- side and independent market place. In the buy-side portal all the activities are done by the purchasers for suppliers that to come and sell the supplies or products.IKEA should apply this portal as it provides better control the purchase and integrate with the procurement systems.Also, it provides more wider choice than sell-side so as to effectively manage the purchase operation (Brown, Call, Clement & Sharp, 2016).In this type of technique, the strong relations as well as trust would be maintained among different suppliers and IKEA. Besides this, IKEA can also prefer the independent market place for the suppliers to sell the products and services.This is the virtual market place which is neither followed by purchaser nor suppliers (Chaffey, 2015).It should be used because it is the single interface which provides widest choice than any other mode of purchase in context of prices, products and suppliers.This contribute towards selecting the best suppliers and track the proper control over the purchasing operation of the business (Seuring & Müller, 2008).In this regard, there would be free flow of information for the suppliers as well purchasers because all the activities are prescribed by the IKEA without any intervention (Liu & Hou, 2011).
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PURCHASING MANAGEMENT 11 Figure3: Online portal of Ikea (Source:IO Malaysia, 2018) 4.0 Purchasing Cost Analysis Purchasing cost analysis is important to analyze the expenses, cost and other overheads which are incurred at the time of procurement (Delivand, Barz & Gheewala, 2011). IKEA’s Cost analysis can be done on the basis of the supplier relationships which are strong and long-term. 4.1 Total Cost of Ownership (TCO) Used by IKEA IKEA is using the total cost of ownership (TCO) approach in which it focuses on thevaluechain,deliveryoffinishedproductstopeople’shome,tocreatethe outstanding affordability. Furthermore, delivery of better products and services at lower price (Dogan& Aydin,2011).
PURCHASING MANAGEMENT 12 The IKEA has its own forest operations by which the company has long-term access to wood. For example, IKEA has 83000 acres own forests through which the regular requirements of the wood can be easily met (Inter IKEA system, 2011).Further, it is helpful for the company put the affordable price for the finished products, delivers the quality products and earns the higher profitability. On the other hand, TCO includes the 3 major elements such as physical hardware cost, operating cost and personal cost (Walterbusch,Martens&Teuteberg,2013).WiththehelpoftheTCOapproach, organization can maintain the good relations with suppliers and provide the products at low cost and identify the new materials from the market place. Therefore, it reveals that application of TCO approach is better for the IKEA because it is directly associated with cost reduction and maintenance of the better supplier relations. The TCO model is helpful to determine all the elements of cost such as cost avoidanceaswellasreductioninsteadofmerelycomparingtheprices(Han, 2011).Further, the TCO is beneficial for the company to evaluate the suppliers then select the best one for the fulfillment of the requirements. IKEA can identify the actual cost of the supply with the help of the TCO so that cost reduction opportunities can be highlighted. TCO analysis supports the purchase decisions for a wide range of assets. This includes the especially those items which are significant to maintain the operating cost across the ownership(Ting& Cho, 2008).The IKEA can easily calculate the operating cost of the wood, plastic, cotton and packaging because these are under the ownership of the company. This is beneficial to analyze the overall cost of the products so that company is offering the low-cost products with quality. 4.2 Recommendations forActivity-Based Costing (ABC) On the basis of discussion, it has been found that the IKEA is using the TCO approach for the cost analysis which requires the additional time for the analysis of the different types of cost. On the basis of these criteria, it has been recommended that company can adopt the Activity-Based Costing (ABC) technique because it is helpful to run the indirect cost into direct cost. This can be done by tracking the cost drivers which
PURCHASING MANAGEMENT 13 has a major contribution to lead the indirect cost. In the case of the IKEA, direct cost is the cost of wood, color, material cost etc. but these are driven by the indirect cost such as labor and designing of the furniture. In this manner, the use of ABC approach would be effective for the IKEA to manage and control the overall cost by proper analysis (Asking & Gustavsson, 2011). 5.0 Conclusion The purchase management of the IKEA is strong because it has developed effective relations with its suppliers who provide the raw material at low cost with high quality. The business model of IKEA focuses on managing low cost products at high quality in order to create a significant impact on business growth and development. This has enhanced the competitiveness of the organization by developing its potential to offer the products at competitive prices compared to another global retail companies. It has been found that IKEA is using the cost-analysis method to evaluate the supplier’s performance in context of quality, delivery and price instead of linear averaging. On the other hand, EDI is also followed by the company to transfer the data of suppliers as well as buyers from one company to another. The overall analysis of the study revealed that IKEA has established an effective and well-defined measure for procuring and selling its products.StrongsupplierrelationsandeffectiveICThashelpedthecompanyin
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PURCHASING MANAGEMENT 14 creating an edge within the economy. In addition to this the purchasing cost analysis revealed the strategy where warehouse cost is managed by JIT process which has helped the business in attaining cost leadership. The overall evaluation reflects that the business growth and development prospects are high and bright for the business.
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