Purchasing and Supply Chain : Report
Added on 2020-06-04
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Purchasing and supply chain
Table of ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Relevance of research.............................................................................................................1Market needs..........................................................................................................................1Assortment of planning..........................................................................................................3Own brand............................................................................................................................5Supply chain operations.........................................................................................................5Purchasing decision................................................................................................................5Analysis and application of theory.........................................................................................7Applications............................................................................................................................8Recommendation....................................................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONPurchasing generally refers to company seeks to get goods and services to attain theirgoals. There are some organisation who sets his benchmark or standards in purchasing process tograb objective. The word of purchasing is not used interchangeably with procurement cause thisis basically used for expediting, quality suppliers and logistic in addition to purchasing. This canbe said that a purchasing is the activities that gets services and products to complete their predetermined objective for organisation ( Carter and Liane 2011). The goal of purchasing can bedefined in some ways as to maintain the value and quality of the firm's goods the other one isreduces the cost that are tied up with inventory. The supply chain is a system of companypersons, activity and informations that involves products and services which moves fromsupplier to customer. The ALDI is the German retailer chain they deals in food and beveragesand headquarter in also in German. This report will discovers the all those condition in whichretailer are meet with market need also there are some theories like TQM for quality product. TASKRelevance of research ALDI is the supermarket retailer in German who are providing food in several places butthey gives main attention to grab high demand in market with full satisfaction. Hence they planout some strategy to capture appropriate want of his products. Market needsThe supermarkets and food grocery store organisations are makers up the largest chain infood industry in UK. This firms generally offers the fresh consumable thing to his customershence in this essay how they meet and grab customer's attention in market will be gives. Thegrocery retail are under going in their profits due to emerging and shift in demands of hiscustomers by changing in competitive environment and advanced technology (Green and et. al.,2012). There is continuous increase in needs and wants of customer and it provide opportunity todifferent supermarket such as Asda, Aldi etc to increase the sales and profit through fulfilling theneeds and wants of customers.Market need of the company is all about how they sell its product and earn profit alsothey always seeks out the strategy who helps them in expanding the business. There are somesteps which discusses as:1
Identifying market trends: the trend of the market is the statement of the financial condition ofthe same. Hence it is necessary for producer before launch his product in market thy shouldseeks out and examine the current trend of the market because the trends are important fact inmarket research which provides clear ideas to organiser and helps them in making decision ofproduct and price of the goods. It is critically analyse the changes occur in market trend andtherefore company need to focus on determining the trend and modify products. . For example,Aldi company can identify the needs and wants of customers and deliver products accordinglyIdentify the competitors: the first steps in order to meet with needs of markets are starts withthis here producer who are suppose to launches his goods in selected target market are going outand making strategy through which they discover his competitors who are selling same productin same market and customers. After assessing them the producer needs to seeks out for qualityof revival's product so they have proper idea as what quality they should made up for demandedmarket (Kern 2011). In the market there are many competitor who make quality products andservices for customers. Therefore it is critically examine that in respect to gain competitiveadvantage Aldi need to different its product from its competitor in term of uniqueness, price etc.For instance, Tesco company focus on pricing strategy which help them in survie in competitivemarket. Similarly, Asda used to sell online product which help in increasing the sale. ThereforeAldi can focus on making products different from its competitor or try to differentiate in term ofits features. Framing the list of customers and preferences: they will crates a list whom have the numbersof the customers who are interested in their product. Which helps in clearing the idea of retaileror producer that how many person are wished to have their food so they will producesaccordingly. After that they may arranges the program that provides awareness in market for itsproduct. They also looking out for the preferences of its target customers because it is a foodretailers company and every one has different taste for their food and beverages. If companyintroduces the product whom are bad or bit differ in taste then how can consumers will took thathence it is needs to look out those goods that will be matched with the preference.It is critically analyse the Tesco company use to take feedback from their customersrelated to products which they deliver. As it helps company in understanding the needs ofcustomer and try to fulfil it for satisfy them. Likewise Aldi company can focus on customer2
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