Analysis of Micro and Macro Environment of Pure Scooters

Pure Scooters
Management Report
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Contents
INTRODUCTION................................................................................................................................3
MAIN BODY........................................................................................................................................3
Identification of micro and macro environment of business......................................3
Determining strength and weakness of organisation....................................................6
CONCLUSION....................................................................................................................................7
REFERENCES.....................................................................................................................................8
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INTRODUCTION
Business environment can be define as the surrounding in which
organisation is conducting its business activities (Wang and et.al., 2016).
It includes various factors such as suppliers, customers, government and
so on. It is crucial for organisation to analyse and evaluate different
faction in order to conduct business task in effective manner. This report
is based on Pure Scooters. This organisation is specialist in developing and
creating specialist electric scooter and performing its business operations
in retail sector. Founder of this organisation is Adam Norris. Pure scooter
company is offering its products in various cities of Europe. This report
includes analysis and evaluation of micro and macro environment of
business. Different opportunity and threat to business is also determined.
Apart from this strength and weakness of company is analysed properly.
MAIN BODY
Identification of micro and macro environment of business.
There are several factors of business that is affecting micro and
macro environment of business. This factors will help in determining
different opportunity and threat to business (Lock, 2014). Business
environment includes different market trends and all those factors which
have impact on organisation as well as its performance. In order to
analyse opportunity and threat to pure scooter in respective sector PEST
analysis and Porters five force analysis is conducted.
PEST Analysis
 Political factor – Pure scooter organisation is established in UK
market and the government and political party of UK area is
developed different rules and regulation in favour of retail sector. So
stability of UK government is great opportunity of respective
company as retail sector companies will be able to enhance its
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