Business Environment of PureGym: Organizational Structure and Strategic Objectives

PUREGYM
PUREGYM
STUDENT NAME
NAME OF THE INSTITUTE

PUREGYM
Table of Contents
Introduction........................................................................................................................................... 3
Task 1: Organizational Introduction............................................................................................. 3
Task 2: Organizational structure.................................................................................................... 4
Task 3: Modern management approach....................................................................................... 5
Task 4: Two innovative strategic management objectives....................................................6
Conclusion.............................................................................................................................................. 8
References.............................................................................................................................................. 9
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PUREGYM
Introduction
The health and fitness industry is competitive industry in UK. There are players from
both organized and unorganized sector (Ferrand & Robinson, 2010). For any company to operate
in this sector, it is important to adequately analyze the internal and external environmental
factors. The objective of this paper is to discuss the business environment of PureGym. The
paper discusses the background of the company, its organizational structure, strengths and
weakness. The paper also discusses the key strategic objectives for the company. It is important
that the management of the company should have a vision in place so that it can achieve its goals
and objectives.
Task 1: Organizational Introduction
PureGym is a private limited company that was founded in the year 2009. The company
is a chain of fitness center and gyms in UK. PureGym is the largest gym in the country in terms
of membership. It has close to 450,00 members. The company has close to 180 gyms in the
country and it has the plan to increase the count to 300 by 2020. The company operates in the
health club industry and this industry is a booming industry in the country (De Lyon & Neville,
2017). The management of the company realizes the fact that health enthusiasm has increased
among the people and it is expected that the demand of gyms would further increase. The
number of membership in the gyms has seen a phenomenal growth of more than 10%. One of the
unique things about PureGYm is that it operates 24 hours a day. People can come anytime and
do cardio and other exercise. In terms of facilities it does not provide any swimming pool
facilities and this is considered as one of the weakness of the company. Peter Roberts founded
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