Analysis of PureGym's Problems: Competitors, Target Customers, and Influencing Factors

BM561 Business
Consulting

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Clarify who your client is and summarise the problem that they are facing..........................3
Competitors, target customers, market and influencing factors from the external
environment............................................................................................................................3
The top three issues that the client is facing..........................................................................6
CONCLUSION..........................................................................................................................6
REFERENCES...........................................................................................................................7
Books and Journals:...............................................................................................................7

INTRODUCTION
This report aims to analyse the problem of a client project. That means it is the
research report which is based on the client's problem. The client in this report is PureGym
Limited. It is a chain of no-frills health club that is based in West Yorkshire with headquarter
in Leeds (Algar, 2021). It is identified that PureGym is founded in 2008 and provides low-
cost and high-quality facilities for physical fitness. This report will include the analysis of the
client's problem and after that analyse of the influencing factors from the external
environment that provides a direct or indirect impact on the client's problem. It will also
discuss the analysis of competitors and target customer market so that company can find the
top 3 issues.
MAIN BODY
Clarify who your client is and summarise the problem that they are facing
PureGym is the client of this report. It was owned by CC MP capital and other
investors privately and they have offices and London and South Hampton. It is identified that
this gym is found to be one of the largest chains of the gym in Britain including approximate
one registered member (Mardones and et.al., 2020). Still they are facing a problem in the
market because every day there are many factors that affect the gym. According to the
counting it is found that in 2021 the gym become the largest operator in the UK with more
than 1 million numbers and 307 gems. But because of the pandemic situation and other
factors, they are facing a problem in running their gym in the market. The pandemic is not a
single reason for the slowdown of the gym as there are many more factors which can be
better understood with the help of analysing of the influencing factors.
Competitors, target customers, market and influencing factors from the external environment
For more understanding of the problem of the client, it becomes very important to
analyse the competitors, influencing factors and target customers and market so that company
is able to identify what is the main problem and found the related solution accordingly. It
becomes necessary to use appropriate models and frameworks which helps to make the
analysis easier (Aitchison, 2020). So the prepared model is used below which helps an
individual is able to identify and analyse the problem of the company in a more effective
way.
PESTEL Analysis