This presentation covers the business plan for PureOrg, a company offering organic skin care products. It includes motivations for the company, the process for generating ideas, feasibility studies, product details, potential market opportunities, and the company's vision. The target customers are mothers and people who want organic products. The presentation emphasizes the importance of digital marketing and brand endorsement on multiple scales. The attractiveness of the industry is analyzed using Porter's five forces and customer feedback. References include critical reviews of digital marketing and Porter's model, as well as studies on feasibility and competitive strategies.