PureOrg Business Plan: Feasibility, Products, Market Opportunities, and Vision

This presentation covers the business plan for PureOrg, a company offering organic skin care products. It includes motivations for the company, the process for generating ideas, feasibility studies, product details, potential market opportunities, and the company's vision. The target customers are mothers and people who want organic products. The presentation emphasizes the importance of digital marketing and brand endorsement on multiple scales. The attractiveness of the industry is analyzed using Porter's five forces and customer feedback. References include critical reviews of digital marketing and Porter's model, as well as studies on feasibility and competitive strategies.

Enterprise and
entrepreneurship

INTRODUCTION
 The presentation includes a business plan of the
company “PureOrg”. the presentation includes
motivations for the company as well as process
through generate ideas.
 Feasibility studies conducted
 A detail about the products which company offered
 Potential market opportunities
 The attractiveness of industry in which company deal
 Vision of the business

Motivation for the “PureOrg”
 the first motivation factor behind “PureOrg” brand is the increasing demand of
organic or herbal product in the market. As the customers want organic
products which not harm their skin as well as health.
 As natural ingredients are comely need as well as requirement of the consumer
in each and every industry as well as this helps to open “PureOrg” brand
serving or offering all Skin Care related products in the marketplace.
 The another motivation factor is raising demand of structured or organic skin
care products will also useful in the advertising products in the market easily.

Process through the business idea generated
The process includes:
Gathering ideas
Researched testing
Editing or revising
Implementing the business plan

Feasibility studies conducted
 Product/Service Feasibility
The study of feasibility display that products as well as services to be offered by
the “PureOrg” brand is extremely feasible as public are more aware as well as
sensitive about environment sustenance and unhealthy skin affect as well.
 Technical Feasibility
The study of feasibility appearance that the manner of a “PureOrg” is technically
feasible because the resources required or needed for setup are easily available
and also able to transform the innovative idea into realistic system.
 Economic Feasibility
The study of feasibility display that setup of a “PureOrg” company will be
economically healthful through discovery of different costs and the various
benefits associated with well allocation of resources.

Detail of the products that the
“PureOrg” to be offered
 it will loved by many people because such product is developed
with the Ayurvedic roots.
 Argon hair mask:
 It solve one of the major problem of the people that is hair fall. It
will improve hair fall damage by simple providing nourishment to
hair.
 Onion oil:
 The another products for the hair fall is this. It boost hair growth
as well as nourishes the scalp by strengthening hair strands.

Potential market opportunities:
 The potencial market is portion of market that company can
capture in future. Potential markets allow business man to
insurefuture of the business by determining the new customers.
 Think proactively about the different ways for company to grow
in the market.
 Consumer range expansion
 Emphasis on digital marketing
 Brand endorsement on multiple scales
:

ATTRACTIVENESS OF THE INDUSTRY
 The attractiveness of “PureOrg”brand on its
unique business model:
 Connecting with targeted users
 Porter five forces to determine
 Customer feedback

Vision of the PureOrg
 The aim of the PureOrg is to provides organic products. PureOrg
make their products by the natural ingredients.
 The vision of PureOrg is to have importance and positive impact
on growth of household and health care marketplace where
environmentally and safe conscious products prevail.
 The target customers of the company is mothers and people who
want organic products.

CONCLUSION
 The presentation includes development plan of
business that is “PureOrg”. So the presentation
includes the activities and the products that the
business is going to offer in the market.
 Further, the presentation includes all the
marketing activities that need to be done in order
to successes in the market.

REFERENCES
 BOOKS AND JOURNALS
 Bruijl, D. and Gerard, H.T., 2018. The relevance of Porter's five forces in today's
innovative and changing business environment. Available at SSRN 3192207.
 Öneren, M., Arar, T. and Yurdakul, G., 2017. Developing competitive strategies based
on SWOT analysis in Porter's five forces model by DANP.
 Shokeen, S., 2016. Porter's Model: A Critical Examination. International Journal of
Engineering and Management Research (IJEMR). 6(3). pp.178-183.
 Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D.
Verma (2018). A Critical Review of Digital Marketing. International Journal of
Management, IT & Engineering. 8(10). pp.321-339.
 Southwood, N., 2018. The feasibility issue. Philosophy Compass. 13(8). p.e12509.