Report on Purpose And Scope Of Personnel Management

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Purpose and functions of Human resource management in Netflix .....................................1
P2 Strengths and weakness of selection and recruitment approaches.........................................2
P3 Benefits of various HRM practices in Netflix for employer and employee .........................4
P.4 Effectiveness of HRM practices to increase revenues and productivity...............................5
TASK 2 ...........................................................................................................................................6
P5 Importance of employee relations in affecting HRM decisions............................................6
P.6 Key elements of employment legislation that can impact HRM decisions..........................7
P.7 Application of human resource practices in work related context........................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Human resource management is the method through which organization can easily
manage the personnel in the company (Banfield, Kay and Royles, 2018). Manager of
organization motivates and give training to all staff members so that they can give good results.
They also give suitable compensation to workers and they can perform all activities in an
effective manner. Assignment describes about the Netflix company which is a entertainment firm
and offers television programmes to all people. It was established in U.K. In 1997. Report
explains about purpose and scope of personnel management so that they can achieve objectives.
It also describes about the effectiveness of personnel management in firm. Assignment explains
about the internal and well as external factors that affect HRM decision making. Report also tells
about the application of human resource management practices in work related context.
TASK 1
P.1 Purpose and functions of Human resource management in Netflix
Every firm sets various goals for their employees. It is done so that staff members can
move in right direction and can perform their all tasks in right time and in effective manner. Thus
as a result workers can give superior results. Thus objectives of HRM in Netflix are:
Human resource planning: HR manager of company decides to create various plans and
strategies so that they can easily accomplish their goals. Firm do not create policies related to
present but creates plans related to future also. Organization can use job description so that they
can select right candidate.
Recruitment and selection: HR manager tries to recruit and select talented and
competent staff members so that all activities and tasks can run in effective and efficient manner.
Thus as a result they can easily accomplish their goals.
Training and development: Manager has to appoint skilled managers so that they can
easily provide training to all staff members. Through this they can easily enhance knowledge and
skills among all workers. Thus they can give superior results and they can easily achieve their
goals.
Career planning: Organization can promote workers on basis of their performance. It is
important so that they can easily create various plans related to career (Beer, Boselie and
Brewster, 2015). This leas to success and growth of all people in the company.
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Motivation: Manager of company can motivate staff members by giving them extra
incentives and rewards. This create competition among all staff members (Bratton and Gold,
2017). Thus all workers can perform effectively and efficiently. Thus they can perform better
and can give good results.
Functions of HRM in Netflix:
Recruiting talented workers: Main function is to recruit and select talented staff
members so that they can easily accomplish the objectives in minimum time. Thus they can give
superior outcomes and hence all activities can be done in proper manner.
Improve management skills: Managers can easily provide training and adequate
compensation to staff members. They create various plans so that staff members can improve
their communication level. Thus it helps in improving the management skills of workers.
Reduce conflicts: In this step manager tries to reduce the conflicts and issues in the
company so that all staff members can work in a peaceful environment. This helps in enhancing
the motivation level of all staff members and thus they can perform in an effective manner.
Safe and fair working environment: In this step company can maintain safe and for
environment for all employees. It is done so that there are no issues and they can perform tasks
effectively. This helps in improving the performance of staff members.
P.2 Strengths and weakness of selection and recruitment approaches
Recruitment methods are used so that they can recruit best candidate. Various methods
are used by manager so that talented and skilled workforce can be recruited in the company.
Strengths and weakness of recruitment approaches used in Netflix are:
Internal recruitment: If company selects employees within the firm then it is known as
internal recruitment. There are various methods such as job analysis, interviews etc.
Job analysis : It means the activities and tasks which are performed in the job. Thus
person can evaluate this and can apply to the job if professional is suitable to the skills of
individual.
Strengths:
Increase zeal of staff members: As company selects existing workers then it directly
increases the zeal and enthusiasm of all staff members (Brewster and Hegewisch, 2017). Thus as
a result they can give good results.
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Weakness:
No new talent: Company do not select employees from outside the organization and
selects workers from company. Thus they cannot bring fresh talent and skilful staff members in
the company.
Job description: It means the duties and responsibilities of a job. Through this company
can easily recruit and select qualified candidate. Strengths and weakness are described below:
Strengths:
Reduce time and costs: Company recruits and selects existing staff members thus it
directly reduces extra time and unnecessary expenses in selecting new staff members. Thus they
can use this money in other profitable activities and tasks (Brewster, 2017).
Weakness:
Increase conflicts: There are chances of conflicts and issues in the company as existing
staff members are selected. Thus as a result staff members cannot perform well and cannot
accomplish their objectives.
External approach:
If firm selects workers from outside the company the it is known as external method of
recruitment. For example there can be colleges, universities, radios, internet sites, recruitment
fair, local newspapers and many professional journals through which company can select new
staff members. Strengths and weakness are:
Campus recruitment: In this colleges selects candidates by taking written test. After this
test they take interview and then finally selects the candidate. Thus strengths and weakness are:
Strengths
New and talented workforce: In this company selects new, skilful and talented staff
members so that firm can easily accomplish the objectives. Thus as a result firm can easily
improve the performance.
Weakness:
Expensive: It incurs lot of costs of company. Thus as a result they cannot have money to
spend their money in profitable activities.
Advertisement agencies: Many agencies give advertisement in newspapers to select
candidates. They also recruit applicants by giving their advertisement in internet webpages.
Strengths and weakness are:
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Strengths
Different ideas: As new staff members are selected then they can directly give creative
and innovative ideas to company. Through this HR manager can directly create plans and polices
for the company.
Weakness:
More time: Company recruits new staff members and thus it takes lot of time of the
manager. As a result they cannot invest their money in other useful activities and tasks.
Third party: In this method company selects employees from third party such as a
agency. This method is called third party recruitment (Brewster, Mayrhofer and Morley, 2016).
Strengths and weakness are:
Strengths:
Competent staff members: Through agency they can directly select competent staff
members in the company (Buch and et. al., 2015).
Enhance revenues: Company select staff members from the agency. Thus they select
talented workers. It results in enhancing the revenues of company.
Weakness
Huge costs: Company selects a agency for recruiting workers and thus it incurs huge
costs for the company. Hence they can choose other option to recruit the staff members .
No knowledge of lifestyle: Agency do not know the culture and values of firm. Thus
they cannot recruit appropriate candidate for company.
P.3 Benefits of various HRM practices in Netflix for employer and employee
Various advantages and disadvantages of HRM in Netflix which are described below:
Benefits to employees:
Rules and regulations: HR handles all activities in the company such as maintenance of
the health and insurance etc. Thus as a result they can easily achieve the objectives in minimum
time. Hence firm can earn more revenues.
Enhances efficiency level: Manager of the company organize various training
programmes for staff members so that they can get training according to their needs. Thus they
can perform activities in best manner. Hence they can give superior results.
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Skills development: Manager can provide coaching and use online techniques so that
they can enhance the skills of all staff members. Through this workers can easily improve their
performance. And they can easily accomplish their objectives.
Career growth: As staff members get adequate training and compensation then they can
easily improve their careers. Thus they are promoted in shorter period of time. Hence it directly
enhances their performance. Hence firm can earn more profits.
Solve issues: HR manager of company interact with all staff members and properly
communicates with them. It is crucial so that it can increase the motivation level of all workers
and then they can give superior results (Chelladurai and Kerwin, 2017).
Benefits to employers:
Reduction in turnover: Manager provides training to all staff members thus as a result
they can easily give good outcomes. Thus they do not leave the job and organization can directly
earn more revenues and can beat the competitors. (Kavanagh and Johnson, 2017)
Reduces problems: Netflix can reduce the issues and problems which can arise between
employer and employees. Thus they can perform effectively and efficiently. Hence employer can
easily accomplish their objectives. Thus firm can easily enhance their reputation in the industry.
Peaceful environment: Manager can provide adequate training and extra incentives
with rewards to employees. It is done so that there are no issues and problems in company. It
results in creating a positive and peaceful environment in the firm.
Enhances revenues: Manager can provide competitive with incentives and training
according to needs of all staff members. This results in increasing the revenues of firm and it can
easily enhance the market share. Hence as a result they can directly enhance their reputation.
P.4 Effectiveness of HRM practices to increase revenues and productivity
Different personnel practices are applied so that they can directly enhances the revenues
and productivity in firm. Personnel practices in Netflix are:
Training and development: HR manager can organize training programmes so that they
can prove adequate training to staff members. This also done according to needs of workers.
Through this they can easily accomplish the goals for the firm. For example HR manager of
Netflix creates plans and policies so that they can easily give training to all staff members. They
can use role plays and online techniques to train staff members. Through this they have
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knowledge of providing Television services and other online services to all users. Thus they can
easily perform tasks in an effective and efficient manner. Hence firm can earn more revenues.
Better working conditions: In this organization can give different choices related to
timings to all staff members. Thus they can easily select their time according to their choice.
Thus as a result they can perform in an effective and efficient manner. For example manager can
easily give priority to all staff members to choose their time. Thus some have choose morning
time and some have select night shift. Thus television services and other online services can be
performed in better and effective manner. Hence staff members can easily handle all activities in
better manner (Lu, Zhu and Bao, 2015). This directly enhances the revenues and productivity of
firm. Hence it can easily diversify their activities.
Reward system: Organization can give various rewards and certificates to the staff
members who performs better and give good results. This helps in creating a positive and
peaceful environment in the company (Marchington and et. al., 2016). For example company can
easily give rewards and certificates to various staff members so that they can be motivated and
they can perform better. They have give rewards to all workers who had achieved the objectives
and targets. Thus it develop sense of competition among all staff members. Hence as a result
they can give superior result and it results in enhancing productivity of organization. This results
in enhancing the profits of company.
TASK 2
P.5 Importance of employee relations in affecting HRM decisions
Employee relationship with manager as well as with all other staff members are
important so that HR can take crucial decisions and firm can earn more revenues. Thus
importance of employee relations in Netflix are (Role of Managers in Employee Relationship,
2018):
Solve problems: HR manager can solve issues and problems regarding any matter in the
company. Through this all staff members can perform in an effective and efficient manner. For
example HR manager can solve all issues and problems of the staff members in case when there
is conflict related to training. There is a case that suitable training is not given to all staff
members. Thus as a result manager has decided to provide suitable and appropriate training to all
staff members. Hence HR can take decision related to selection and to provide training.
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Training and development: Manager can provide suitable training to all staff members
so that they can perform all activities and task in better manner. If there are good employee
relations the HR can take various decisions related to providing of training to all staff members.
For example HR can provide adequate training to employees so that they can give superior
results. Hence HR can take all essential decisions related to solving of all issues.
Team work: Through good relationship between employer and employee manager can
create a effective team. For example there is a creation of good and effective team through good
relationship with all users. Hence HR can take many decisions such as providing compensation
and provide training to all staff members (Reiche, and et. al., 2016). They can also take decision
to provide good compensation to all staff members. Hence firm can earn more revenues and thus
they can easily enhance the market share.
Increases productivity: Through effective relationship of manager and employee they
can directly enhance the productivity of firm (Shields and et. al., 2015). For example HR can
take many decisions such as providing training to all staff members. Through effective
relationship it results in increasing productivity of company. Thus HR can take various efficient
decisions such as recruiting and selecting of employees. They can also provide adequate
compensation to all staff members and thus they can also provide training to staff members.
Decreases absenteeism: With effective relationship between manager and employee then
it can directly reduce the level of absenteeism in the company. For example there is reduction in
absenteeism level of employees in the company through effective relationship between staff
members. Hence HR can take various decisions such as compensation and adequate training is
provided to all staff members so that they can easily perform better. Thus they can give best
results.
P.6 Key elements of employment legislation that can impact HRM decisions
Different elements are there which can easily affect the HRM decisions. Various
elements in Netflix are:
Equality act, 2010: Management treats all staff members equally and do not perform any
discrimination among all staff members. Thus it do not perform any discrimination on basis of
various criteria such as age, disability, gender, race, religion, sex, sexual orientation and
pregnancy. For example HR manager of Netflix do not perform any discrimination among staff
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members in recruitment, selection and providing training to all staff members. Hence as a result
they treats all staff members in equal manner. Thus all activities are in proper manner.
Rehabilitation of Offenders act, 1974: According to this act there are various jobs in
which employee are not selected if they are previously convicted from any job. Thus HR can
take various effective and efficient decisions such as evaluating the job profile of all candidates
so that they cannot select candidate if they have done any crime before this job. Thus HR
manager can easily take decisions that they refuse to provide employment to candidate who had
spend convictions in their previous job.
National minimum wage act, 1998: According to this act, employees get minimum
wages per hour (Tenhiälä and et. al., 2016). For example Netflix can provide minimum wages to
all staff members who are 21 years old. They get wages per hour. For example Company can
easily provide minimum wages to staff members who are 21 years old and they get wages per
hour. Thus HR decided to provide minimum wages to all workers. Through this decisions of
HRM they are motivated and they can give superior results (Wehrmeyer, 2017).
P.7 Application of human resource practices in work related context
Various personnel practices are applied by company so that they can select competent
staff members. Use of HRM practices in Netflix are:
Format of job specification: Functions and duties in the document is described below:
Job specification
Job Title Sales manager
Qualification  Post graduation in sales and customer
relationship management.
 Graduation in sales and distribution
subject from reputed university in U.K.
Experience  Candidate has to work for at least 7
years as sales manager.
 They had worked for atleast 5 years as
customer relations manager in reputed
sales company
Area of expertise  They have good interactive skills
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 They can handle all customers
effectively
 They can create reports in proper
format
Job description: It includes working conditions and duties related to job. Format of job
description are:
Job description
Name of company Netflix
Job designation Sales director
Location U.K.
Reporting Top management and CEO
Working hours 9:30 a.m. To 8:00 a.m.
Role and functions  Create effective and efficient policies
related to all activities
 Monitor that all activities can be
properly managed
Salary 500000000 pounds
Working facilities They get proper room with all facilities such
as TV and AC. They also get a machine in
which they can tell to manager regarding the
person who had entered in their room
Interview: Questions asked by manager to various employees. It is described below:
Interview questions
Q.1 Tell me your name?
Q.2 What is marketing?
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Q.3 How you can convince customers so that they can buy your product or avail your services?
Q.4 How can you increase customer satisfaction?
Q.5 What are your previous experience related to sales?
Curriculum Vitae: It is a document that provide qualification related to profession
(Wilton, 2016).
Curriculum Vitae
Name
Address
Contact No
Career objective: I want to work in sales company so that I can enhance the customer
satisfaction and can enhance my communication skills.
Qualification
 Degree in sales
 Degree in customer relationship management
Personal skills
 Have good problem solving skills
 Knowledge of computer
 Confident and dedicated
 Handle all tasks in effective manner
Declaration: I hereby declare that above data in correct according to my knowledge
Date (Name)
Place
CONCLUSION
It has been concluded from above report that managing human resources are crucial to
every firm. Purpose and scope of HRM in firm so that it can accomplish the objectives. Evaluate
effectiveness of various elements of HRM in company. Internal as well as external factors that
affect personnel decisions. Use of human resource management practices in the company.
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