Strategic Marketing Management - Presentation

STRATEGIC
MARKETING
MANAGEMENT

 The assignment helps in understanding the concept of
strategic marketing and branding in obtaining the
competitive advantage in the market
 Strategic marketing is the process of planning,
developing along with implementing maneuvers for
obtaining the competitive advantage in the market
successfully (Brown, Foroudi and Hafeez 2019)
 It is essential aspect as it is capable of simplifying the
direct map of the objectives of the company and
achieve them
INTRODUCTION AND PURPOSE OF
STRATEGIC MARKETING

DIAGRAM OF MARKETING
PLANNING PROCESS

 Development of the action plans
 Analyzing the present situation through
SWOT analysis
 Development of the marketing strategy with
the help of marketing mix and communication
means (Garg and Berning 2020)
 Employing, executing along with evaluating
process of planning which will be efficient in
managing the goals
CONTD....