Pitch Presentation for Pytter Hire Plant: A Machinery Hire Plant for Construction Business
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Added on  2023/06/18
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This pitch presentation outlines the business idea of Pytter Hire Plant, a machinery hire plant for construction business. It includes SWOT analysis, competition research, consumer profile, time management path, basic marketing strategy, and an inspirational entrepreneur.
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Table of Contents INGTRODUCTION........................................................................................................................3 SWOT Analysis...........................................................................................................................3 Competition Research..................................................................................................................4 Consumer Profile.........................................................................................................................4 Time management path for business idea....................................................................................4 Basic marketing strategy..............................................................................................................5 Inspirational person / entrepreneur..............................................................................................5 Summary......................................................................................................................................5 REFERENCES................................................................................................................................6
INGTRODUCTION Pitch presentation is defined as presenting the business idea in front of the potential investor wishes to put money in the business. This is a pitch presentation in respect to the Pytter Hire Plant. The organisation will be a machinery hire plant that is engaged in providing machineries involved in construction business to ensure the need of different construction stakeholders. The main business of the company is to allocate machineries used in construction work over a certain amount of rent. The emerging nature of the construction business make this business idea look very profitable in nature as it is not feasible to buy such machineries in order to construct any building. Renting is the best option available to meet the need of different stakeholders associated with the construction sector. SWOT Analysis Strength Pytter Hire Plant will be involved in providing all types of machineries used in constitutionbusiness.Thiswillallowtheorganisationtocateralldifferentneedsand requirements of the target customers. The management will catre the services at a competitive pricing (Chawla and Jones, 2021). This would be a major strength for the company in order to mitigate the business objectives. Competitive pricing would be a major strength associated with the Pytter Hire Plant in order to influence the buying decision of the potential customers in market. Weakness Resources with thePytter Hire Plant are limited in number. This is a major weakness associated with the venture as the entity is a new start up venture. New venture also face issue related to establishing the brand image in the market. Not having a trust in the market in between stakeholder of company is also a core weakness associated with the organisation. Opportunity Pytter Hire Plant hold an opportunity to take competitive advantage with the use of digital marketing practice. Affordable pricing practice would further be an important strategic choice available with the company. Threat Competition in the market is a major threat associated with the organisation. Inflation in economy is also a major threat for the organisation.
Competition Research Construction sector is among the major competitive sector as the growth and profit margin associate with the industry create a massive hustle in between the stakeholder group. Pytter Hire Plant will offer excavator, bobcat, rollers and such other construction equipments. There are many companies also offer the machines and construction equipments (Cosenz and Noto, 2018). The key competitors for the company would be PAL Hire Ltd, Watling JCB Ltd, Sunbelt Rentals Traffic Management and many other competitors. All these ventures offer various construction equipments over rent. Consumer Profile The target customer of the Pytter Hire Plant would be all types of economic background of customer base such as middle class and upper class economic background except the lower class. The customer base would involve general people along with the contractors, builders, architecture and such like professionals (Criado-Gomis and et.al., 2018). The construction sector is among the major growing market sector that require strong support of the customers in the market to ensure the mitigation of all different business objectives of company. The consumer profile of company is well diversified in nature that allow the business entity to maximise the overall outcome of the business operations entertain by the venture. Time management path for business idea The management of the Pytter Hire Plant will set a time limit over each and every single operation or project company undertake. This will further involve setting a deadline over every single functional activity operate by company. This practice would allow the business venture to complete all projects in a given deadline or time frame. Management will also use the technology to save time. Blinders will also put to make the best use of time in order to process the business operations. Basic marketing strategy Pytter Hire Plant will use the digital marketing channels along with the traditional technique related to marketing and promotions in organisation. Market strategy would include digital channels along with the social media marketing that would wisely be supported with the search engines. Traditional practices would include email marketing, radio advertisement, television advertisement and such like approach that can support the business entity to meet all different business objectives. The role of the marketing is to promote the services of the business
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entity in front of all potential stakeholder group associated with the business organisation. Role of marketing is signifiant ion the overall growth and development of the business venture (Greguras, Klopotan and Martincevic, 2019). Marketing directly boost the sales of the company that can fundamentally support the overall growth and development possibilities related to the business venture. The role of marketing is further involved in cherishing the brand value of company in respective target market. Management of thePytter Hire Plant will also provide various discounts and such like advantages in against to promote products and servics of the business venture. The role of the marketing practice is such that it could allow and support the business venture to ensure the growth of the entity. Inspirational person / entrepreneur The founder of the Steve Rothwell is the inspiration for the founder of the business. The entrepreneur has started a business venture call Eagle Eye Solution in UK (Wright and Conley, 2020). Today the business is among the top small scale business house based in United Kingdom. Founder of thePytter Hire Plant has highly inspired with the story of the founder Steve Rothwell. Summary Pytter Hire Plant is planning to enter the construction market. The sector is associated with the construction of building and various architectural structures. Company will adopt the different strategies such as digital marketing, social media promotions and othjer traditional mode of marketing and promotions. The marketing will allow the business entity top maximise the growth and success of the venture in respective target market.
REFERENCES Books and Journal Chawla, C. and Jones, T. A., 2021.Launching a Venture During a Pandemic: SLAB Outdoors LLC. SAGE Publications: SAGE Business Cases Originals. Cosenz, F. and Noto, G., 2018. A dynamic business modellingapproach to design and experiment new business venture strategies.Long Range Planning,51(1). pp.127-140. Criado-Gomis,A.andet.al.,2018.Sustainableentrepreneurialorientationwithinan intrapreneurial context: effects on business performance.International Entrepreneurship and Management Journal,14(2).pp.295-308. Greguras, M., Klopotan, I. and Martincevic, I., 2019. MEDIA AND COMMUNICATION ASPECTS AT LAUNCHING AN ENTREPRENEURIAL VENTURE.Economic and Social Development: Book of Proceedings, pp.106-114. Wright, T. and Conley, H., 2020. Advancing gender equality in the construction sector through public procurement: Making effective use of responsive regulation.Economic and Industrial Democracy,41(4).pp.975-996.