How to Improve Your Reports to Senior Management

Business Ethics and Responsible Management
QAB020X601S
2/23/2020
Student’s Name

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Contents
Part 1 (a) Report to the Senior Management of the company.........................................................2
Introduction..................................................................................................................................2
Ethical issues................................................................................................................................2
Role of Business in Society.........................................................................................................4
Stakeholders.................................................................................................................................4
Example of good and bad ethics..................................................................................................5
Recommendations........................................................................................................................5
Part 1 (b) Ethical Theories...............................................................................................................6
Description of theories.................................................................................................................6
Application of theories.................................................................................................................7
Critique.........................................................................................................................................7
Recommendations........................................................................................................................8
Part 2................................................................................................................................................9
What is ethical leadership............................................................................................................9
How compliance and integrity can be maintained.....................................................................10
Conclusion.................................................................................................................................11

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Part 1 (a) Report to the Senior Management of the
company
Introduction
For every business, consideration of the interest of all stakeholders is a necessary thing to do. In
today’s time where competition is increasing rapidly, businesses need to do something in
addition to their legal duties. Here the role of ethics comes into light. This report will address
marketing policies adopted by Johnson and Johnson (the company) with respect to the marketing
and selling of drugs. In addition to this, the report will make its focus on ethics and the
stakeholders who are involved and affected by the practices of the company. The purpose of the
report is to provide a summary of the policies and practices of the company and the impacts of
the same and to provide some recommendations to make the situation better.
Ethical issues
To start this report this is to state that the company has adopted a false and dangerous sales
campaign that caused addiction among consumers. Many people have lost their loved ones due
to the overdose of an opioid. The medicine is not just a painkiller but it makes people addicted to
the same. The company has aggressively pushed sales of the subjective painkiller and due to the
same people from different countries have started using the same (Varney, 2019). The company
has done so to increase its product sales and to ensure the same in the future too. Every business
is likely to follow certain ethics. Business ethics shows a pathway to organizations following the
same they can be moral. Now one may surely have a question regarding reason for being ethical.
To answer the query this is to state that the company should look after the marketing strategy of
the company from an ethical perspective as the same is necessary for creating a long-term

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customer base and to ensure sustainable business progress. In addition to this, the current
strategy where the company is selling strong painkillers is also defeating brand image and
goodwill of the same. Direct customers, as well as other members of society, are one of the
important stakeholders of business where the company is required to make the decisions and
adhere to the practices that are in their best interest. According to the principles of business
profits, the company should not only focus on profits but also understand the expectations of
other stakeholders. Many ethical models demand business to keep the health and safety of people
at first consideration, even before profit. The company should look after the issue as it is
affecting the health of millions of people whereas the lead work of the same was to cure them.
As the company is engaged in the marketing of drugs, the same is likely to encounter many of
the ethical challenges. The first type of ethical challenge that can be there is related to providing
information about that drug. Providing additional information such as health claims, details of
the products and side effects of the medicine is important (if there is any) (Radenković et al,
2019). Failure in providing any of the essential information leads to ethical issues. The company
should follow higher ethical standards else it can turn into ethical challenges. For instance, the
advertisement of the drug must not provide a false impression of the fact that the overdose of the
same will not lead any adverse impact or physician consultation is not required before
consuming that drug. In addition to this, the company is likely to face ethical challenges where
the same gives an impression of the fact that the use of a drug is necessary even there is no sign
of illness or poor health conditions. In addition to marketing tactics, pharmaceutical companies
have many financial resources to offer to doctors for scientific meetings. Medical conferences
are another area where the company may face ethical challenges. One such ethical challenge is to
provide gifts and other entitlements where the purpose of such a conference does not remain