Qantas Airlines Media Strategy

QANTAS
AIRLINES
Name of the Student

INTRODUCTION
The presentation will discuss;
 Background of the problem;
 Target Audience for the Media strategy;
 The Media strategy;
 The creative Strategy;
 Production Considerations, and
 The Summary

BACKGROUND
 Increasing amount of international Competitors
 Aim of advertising is to increase sales by 15%.
 To reach 70% of sales and increase international Flights by 20%.

TARGET AUDIENCE
 Children
 Teenagers
 Parents of the above
 They are people who are
economically stable and love to
travel.