Socio-Political Context of Management: Qantas Airlines

Running head: SOCIO-POLITICAL CONTEXT OF MANAGEMENT
Socio-Political Context of
Management
Qantas Airlines

SOCIO-POLITICAL CONTEXT OF MANAGEMENT 1
Executive Summary
The aim of this study is to understand the importance of Socio-economic context for the
organization activities. Besides this, it is also aimed at identifying the factors that affect the
performance of the organization in the market with the help of PESTLE analytical model.
The organization that has been selected for this study is Qantas Airlines, which is one of the
oldest airlines in the world with successful operations in the market. From the analysis, it has
been concluded that the company is operating effectively but presently dealing with the
economic downturn, competition, employee strike and increasing the cost of fuel in the
market. Therefore, in order to deal with all these issues, the study has recommended Qantas
to adopt employee-centric approaches to have a clear communication. Besides this, it is also
recommended to reduce some prices of flight tickets to give strong competition to low price
airlines.

SOCIO-POLITICAL CONTEXT OF MANAGEMENT 2
Table of Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
Overview of Qantas Airlines..................................................................................................3
The mission of Qantas Airlines..........................................................................................3
Values of Qantas Airlines..................................................................................................3
Methodology..........................................................................................................................4
Political Factors..................................................................................................................4
Economic Factors...............................................................................................................4
Social Factors.....................................................................................................................4
Trade..................................................................................................................................5
Legal...................................................................................................................................5
Environment.......................................................................................................................5
Analysis..................................................................................................................................5
PESTLE Analysis of Qantas Airlines................................................................................5
Financial Performance of Qantas Airlines.........................................................................8
Conclusion and Recommendation..............................................................................................8
References................................................................................................................................10

SOCIO-POLITICAL CONTEXT OF MANAGEMENT 3
Introduction
Socio-economic context is very essential for the management of the organization as it
supports business in identifying the activities that are taking place within the environment it
is working in as well as inside the business organization in order to increase the chances that
the strategies of the organization developed will suitably imitate the organizational
environment (Ari and Lavee, 2011). The purpose of this study is to recognize different
environmental as well as socio-economic factors that influence the operations of Qantas
Airlines and in relation to that, company strength and weaknesses will be discussed.
Overview of Qantas Airlines
Qantas is the famous Australian flag carrier airway and it is the biggest airline in terms of the
size of the fleet, international destinations, and international flights. In the world, it is one of
the oldest airlines, after Avianca and KLM. Qantas started its flights with an international
passenger in May 1935. The acronym of Qantas name is “Queensland and Northern Territory
Aerial Services,” and it is called with a nickname i.e. “The Flying Kangaroo.” It is the
founder member of the one world airline alliance (Qantas, 2016).
The mission of Qantas Airlines
Qantas is one of the premium-leading airways and is committed to always being the est. The
aim of the company is to meet the expectations of the customers every time they fly and
therefore they endure to invest in their operations and will struggle to offer customers an
excellent service level (Sun, 2014).
Values of Qantas Airlines
The company is always focused on safeguarding the planet by minimizing the influence they
have on the environment (Foley, 2008). The whole group controls the system of integrated