Qantas Communication with the World - Desklib

QANTAS COMMUNICATION WITH THE WORLD 1
QANTAS COMMUNICATING WITH THE WORLD
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QANTAS COMMUNICATION WITH THE WORLD 2
Table of Contents
1.1.0 Executive Summary.....................................................................................................................3
2.0.0 Introduction........................................................................................................................................3
2.1.0 History of Qantas................................................................................................................................3
3.0.0 Characteristic of Airline Industry.......................................................................................................4
3.1.0 Full-Service Carrier........................................................................................................................4
3.2.0 Low Cost Carrier............................................................................................................................5
3.3.0 Charter Airlines..............................................................................................................................5
4.0.0 Organization Performance..................................................................................................................6
4.1.0 Operations......................................................................................................................................6
4.1.0 Competition and Financial Performance.........................................................................................6
5.0.0 Qantas Communication Management.............................................................................................8
6.0.0 Public Perception................................................................................................................................9
7.0.0 Conclusion........................................................................................................................................10
8.0.0 List of References.............................................................................................................................11

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1.1.0 Executive Summary
Qantas is the largest Australia’s airline and one of the world oldest airline, that have
made tremendous growth to command global market. The company under the airline industry is
characterized by either being full service, low cost carrier or charted service airline. The
company currently serves more than 140 destinations in the world, with United States being the
best destination. The company operates under different groups such as customer, engineering,
and has mixed organization communication strategies that facilitate mutual understanding among
customers and the management. The public have diversified perception on the company safety
after past life threatening events, however large number still prefer the company as the safest in
Australia.
2.0.0 Introduction
2.1.0 History of Qantas
Qantas Airways, headquartered in Sydney, New South Wales is the most significant
Australia airways and one of the oldest airways in the world having more than 140 fleets that
reach into more than 40 destinations across the globe (Fuellhart & O’cnnor 2013, p.44). The
airways funded by former war pilots named Wilmot Hudson Fysh and Paul McGinnes in 1920 as
Queensland and Northern Territory Aerial Services Limited. The idea came up after bumping
across territory that was car restricted and therefore thought of the need for air services in
Australia(Kawaski 2017,p.13). With the financial support of glazier Fergus McMaster and the
engineering know-how of Arthur Baird, the duo came up with an organization to transport mails
and passengers.

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QEA first mail and passengers flight was in 1922, from Charleville to Cloncurry
Queensland, thereafter in 1924, former prime minister S M Bruce became the first person to fly
in the QEAfor official use after the airway buying enclosed cabin to help passengers to operate
without putting on goggles and helmet (Baker & Freestone 2012,). In the late 1920s.QEA began
the process of building own aircraft in Longreach and after that started developing and
improving the number of destinations that made the government buy the company in 1947 and
named it as Australian Airways. However, the poor employee services forced the pilots to strike
and go for mass resignation in the 1980s that pushed the government to sell it to Qantas.
3.0.0 Characteristic of Airline Industry
Qantas is operating under airline industries. The airline industry is a system of
transportation that moves people and goods from one place to another through the air. The airline
industry has different characteristics such as full-service carrier, a low-cost carrier, and charter
carrier.
3.1.0 Full-Service Carrier
A full-service carrier refers to an air transport company that was anciently created from
the state-owned pennant transporter, through the marketplace deregulation procedure into an
airline corporation (Mcdonnell 2015,p.381). A full-service airline company does not rely on
collecting ancillary revenue apart from the actual airfare, thereby tends to offer free baggage
allowance, drinks, meals and in-flight entertainments. Such companies also operate in both
national and international level on both cargo and passengers. The full service has various
advantages such as compensation in case of inconvenience caused by the company for example