This presentation on Qantas Corporate Accounting covers their critical success factors, strategy map and balance scorecard. It discusses their profitability, safety measures, customer growth and more. The presentation also includes information on their fleet size, workforce and stock exchange listing.
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Corporate Accounting Date : 28/09/2018
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Qantas οQuatas : One of the largest Airline service company in Australia. οLargest Fleet size and international flights οMore than 26000 employees οListed on Australian Stock Exchange
Critical Success Factors Some of the key and critical success factors of the company include: οHighly trained and developed workforce οNon stop travels of the flights and cutting down on time horizon οChoice of the best possible routes making the flights services cheap and effective οFocus on flight and on board services and promotions οFocus on the senior management and their roles and responsibilities
Strategy Map DefinedTarget Segment Measure of completenessTimeframe to achieve it Status or Progress report Operational performanceof segment Return on Invested capital >10%FY18-FY20FY18 Return on Invested capital > 10% for all segments CustomerConstant improvement in Net Promoter Share FY18-FY20Maintain NPS at premium against business rivals PeopleImprovement in employee engagementFY18-FY2080% in FY18 Transformation$400 million per annum gross incomeFY18-FY20$ 463 million in FY18 InnovationIdentificationofnewerproductsor servicestodevelopthem,introduce new processes to optimize capacity FY18-FY20New route from Perth to London, Launch of PremierEverydayCreditcard,Qantas distribution program, etc.
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Balance Scorecard οBalanced Scorecard: Widely accepted approach οFocus on various areas at once like learning and development, growth, customer development, user eccentricity and employee development οFix the responsibility for each manager and thereby regular tracking οLeads to flow down of better quality of information and thus quick decision making οAlignment of different divisions and departments οEffective strategic and controlling tool
Balance Scorecard for Qantas Strategic Category/Objective Measuring scaleScorecard Target (Outcome Range) Actual Result Profitability or net income of the group PBT50 % (0-100%) AchievementisAbovetheset target Margin of profit earned from theDomesticmarketin Australia Cumulative domestic income of Qantas Domestic and JETSTAR profit margin: EBIT 10% (0-15%) AchievementisAbovetheset target SafetyofPeopleand Operational Safety Measures taken for peopleβs safety Assessment related to operational safety on board the flights 15% (0-22.5%) Target Partially achieved Target Achieved CustomerPunctuality of flights, Coverage and frequency in the domestic market, Net Promoter Share 15% (0-22.5%) Partial Achievement of Target. Growthofbusiness,JETSTARJapanunderlyingPBTandQantas10%AchievementisAbovetheset