Qantas Marketing Assignment

Added on - 21 Jul 2020

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QANTAS MARKETINGASSIGNMENT
EXECUTIVE SUMMARYQantas Airways is an international business airline that was founded in 1920 andachieved a huge growth in aviation industry. From the initial stages the airline has made itsprime focus towards the transportation of passengers and airfreight. This assignment has beencreated to provide a clear understanding about the polices and procedures which are adopted byAirlines to expand its marketing. It provides a clear understanding that the firm is providing highquality services to its customers at competitive prices. It is analysed that they are usingappropriate resources and methods to deliver the services. They have also applied an effectivemarketing mix that has resulted in achievement of appropriate plans to expand their business.
TABLE OF CONTENTS1. Introduction..................................................................................................................................12. Summary of Part B.......................................................................................................................13. Marketing Mix.............................................................................................................................13.1 Products strategy..............................................................................................................23.2 Strategy of pricing............................................................................................................63.3 Promotional mix:..............................................................................................................73.4People:..............................................................................................................................73.5Process:.............................................................................................................................83.6Physical evidence:............................................................................................................84. Recommendations..............................................................................................................85. Appendices.........................................................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Illustration IndexIllustration 1: Product life cycle.......................................................................................................4Illustration 2: Packaging of products...............................................................................................5Illustration 3: Labelling of Qantas airlines......................................................................................6Illustration 4: Promotion mix...........................................................................................................9
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