Qantas - The Spirit of Australia

Learn about Qantas - The Spirit of Australia, its history, vision, routes, destinations, aircraft, cabin crew and future plans. Discover the One world Alliance and the Qantas logo.

QantasThe Spirit of
Australia
Kelsey Symington, Khrystyne Dowson,
Kristina Oest, Michael Major and Shaheer

Brief History

History – Cont’d

Logo
 The logo of Qantas was adopted
from the penny coin of
Australia, that was a Kangaroo
 It was used by the Air Force of
Royal Australian in the year
1956.
 The winged-kangaroo and circle
were added after 1947.
 The new Qantas logo was
designed by Hans Hulsbosch
and reflects the airline’s new
and refined image.
 QANTAS – Queensland &
Northern Territory Aerial
Services

Qantas Vision
 Our vision is the creation of the world’s
best premium and low fares airlines in
Qantas.
 For achieving this we need to work
together for maintaining the higher
standards for complying the integrity of
the company
 Every one in the Qantas group is the
custodian for our own brand. The
individual and their collective form of
behavior affects the reputations and
the rate of our success.
-Alan Joyce,
Qantas Chief Executive Officer

Routes/Destinations
 Qantas and the member of their alliances routes
cover more than 700 destinations in more than 130
countries. This alliance is thus called “One world
Alliance”.
 Main Destinations:
 Domestic (Australia & New Zealand)
 Europe – London
 Asia – Mumbai, Bangkok, Singapore ,Hong Kong and
Tokyo
 Africa - Johannesburg
 South America - Santiago and Buenos Aires
 North America - New York, Los Angeles, San Francisco

One world Alliance
 Qantas
 American Airlines
 British Airways
 Cathay Pacific
 Finnair
 Iberia
 Japan Airlines
 LAN
 Malév Hungarian
Airlines
 Mexicana
 Royal Jordanian
 S7 Airlines

Aircraft
 Q400: 22
 737-400: 18
 737-800: 38
 767-300: 26
 A330-200: 8
 A330-300: 10
 747-400: 6
 A380-800: 10
 Total Aircraft: 138
 Qantas has signed for 50 Boeing 787’s which will be
delivered in the second half of 2012.
 The 787 will replace the 747 and the 767.

Cabin Crew
 The cabin crew members of Qantas
operates over 400 weekly flights. Their
attendants of flights are talented and
genuine people who compliment their
‘world-class premium brand’
 To be a flight attendant with the Qantas the
candidates need to have certain
requirements:
 To understand the needs and comfort of their
customers who travel with them
 Easily build the trust in the team and positively
contribute to the performances of the teams

Future Plans

References
 Critchley, P. (2014, July). Airline Innovation & Sustainability: A Systems
Perspective. In Toulon-Verona Conference" Excellence in Services".
 Fisher, L. (2014). ‘Aboriginal mass culture’: a critical history. Visual
Studies, 29(3), 232-248.
 Gnanlet, A., & Yayla-Kullu, H. M. (2014). Impact of national culture on the
quality of information delivery in services. Service Business, 8(1), 135-169.
 Jackson, E. (2015). The Anthropology of Airlines: Flag Carriers, Nationalism,
Place, and Identity (Doctoral dissertation, Florida Atlantic University).
 Jiang, H. (2013). Service quality of low-cost long-haul airlines–The case of
Jetstar Airways and AirAsia X. Journal of Air Transport Management, 26, 20-24.
 Karlins, M., Koh, F., McCully, L., & Chan, C. T. (2017). 26 Expanding teamwork
beyond the cockpit door: An Integrative Program. Aviation Training: Learners,
Instruction and Organization.
 Lin, W. (2014). Flying through ash clouds: improvising aeromobilities in
Singapore and Australasia. Mobilities, 9(2), 220-237.

References Contd.
Madar, A. (2015). Implementation of total quality management Case study: British
Airways. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series
V, 8(1), 125.
Mamuti, A. (2013). The use of celebrity endorsement as marketing communication
strategy by Turkish Airlines.
O’Neill, R. (2016). The importance of a diverse and culturally competent
workforce. Busidate, 24(3), 9.
Pfister, P. (2017). Innovation and consolidation in aviation: Selected contributions to the
Australian Aviation Psychology Symposium 2000. Routledge.
Sarina, T., & Lansbury, R. D. (2013). Flying high and low? Strategic choice and
employment relations in Qantas and Jetstar. Asia Pacific Journal of Human
Resources, 51(4), 437-453.
Shaffner, E., Mills, A. J., & Helms Mills, J. C. (2017). Reading Qantas History: Discourses of
Intersectionality and the Early Years of Qantas. In Insights and Research on the Study of
Gender and Intersectionality in International Airline Cultures (pp. 445-469). Emerald
Publishing Limited.
Soutphommasane, T. (2016). Forty years of the Racial Discrimination Act: its impact on
Australian legal and political culture. Journal of Australian Studies, 29, 41-49.
Steyn, R. (2016). Assessing the optimal period in which to purchase airline tickets to
international destinations departing from South Africa.