Qatar Airways Route Planning Study for 2022 FIFA World Cup

1927 Flight Route Planning Toolkit
Task
You are required to complete a Route Planning study to propose one new route, based on a feasibility study of 3 proposed routes for an airline. This is
based on the case study of QATAR AIRWAYS and potential routes they may implement in the lead up to the 2022 FIFA WORLD CUP.
The task is split into 5 different areas that you will be required to complete on a week-by-week basis throughout the module using a toolkit given to you in
the first week of the module. You will be required to:
o Introduce the airline and the three routes being studied within the report
o Choose an aircraft type for each of the given routes, as well as the service offering that will be provided on board for customers
o Discuss legal requirements for flying each of the routes in the departure country, arrival country and any airspaces flown
o Create a draft marketing plan for the promotion and sale of these three routes
o Choose a route - giving justification as to why this route has been chosen - and investigate how to the performance of the route will be
monitored
Learning Outcomes
1. Explain the process involved in route planning.
2. Investigate the feasibility of new routes for an airline.
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1927 Flight Route Planning Toolkit
3. Justify the selected new route for an airline.
Task 1: Introduce the airline and the three routes being studied within the report (5%)
1.1 To help contextualise your report, it is beneficial to research the airline QATAR AIRWAYS and basic information around the airline such as history, hub
location and current route approach [100 words]
QATAR AIRWAYS is a flag carrier of Qatar that is owned by state which operates a hub-and-spoke network and flying to around 150. The global
destinations in which the organisation operates its business operations include Africa, Europe, America, Asia and Oceania from its base at Hamad
international Airport, utilising fleet of more than almost 200 aircraft. The company has employed over 43,000 people. Since October 2013 the
organisation is a member of Oneworld alliance. The respective company was founded in the year 1993 on November 22 (Zhou and et. al., 2018).
Amman was among the first airlines which served in May 1994. In the late 1996, the services were suspended from Istanbul, Tunis, Madras and Athens.
On the other hand, in January and September in the year 1997, Muscat as well as Calcutta were eliminated from the route network. In the beginning, the
organisation took delivery of two second-hand 231 seater Airbus A300-600R. The organisation is selecting present route methods which includes a
resilient international brand by choosing highly publicized sponsorship and events opportunities(Kügler and Holzapfel, 2018).
1.2 Using the WEF Travel & Tourism Competitiveness Report 2019, complete the following table to give the scores and rankings of the different countries
that Qatar Airways could fly to as a result of this study
Mexico (Mexico City) Uruguay (Montevideo) United Kingdom (Cardiff)
Prioritization of Travel & Tourism 10 8 10
Air transport infrastructure 8 9 10
Tourist service infrastructure 7 8 9
International Openness 9 9 9
1.3 Using the following world map, locate the three potential destinations that Qatar Airways could fly to as a result of the report:
1.) Lusaka,Zambia
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1927 Flight Route Planning Toolkit
2.) San Francisco in United States
3.) Khartoum, Sudanudan
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1927 Flight Route Planning Toolkit
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