Qatar Executive: Overview, SWOT Analysis, Porter's Five Forces, Recommendations

This presentation provides an overview of Qatar Executive, a subsidiary of Qatar Airways. It discusses the services offered by Qatar Executive and its establishment in 2009. The presentation also includes a SWOT analysis, Porter's Five Forces analysis, and recommendations for the company's success. It highlights the strengths, weaknesses, opportunities, and threats faced by Qatar Executive, as well as strategies to maintain cost leadership and diversify its services. The presentation concludes with references for further reading.

Qatar
Executive

Overview
 It was established in 2009
 It offers the services to individuals, businesses,
corporations and government.
 Subsidiary company of Qatar Airways
 It provide the services of aircraft management,
maintenance and full range of fixed based
operation (Aircraft Charter, 2019).

SWOT Analysis
Strategic tool which is
used to analyse the
strength, weaknesses,
threat and opportunity
(Bull, et. al, 2016).

Strength
 Strong back for
support
 Clear Target
Segment
 Multiple services

Weaknesses
 Difficult to
maintain the cost
 Competition due to
strong parent
company
 Difficult to adopt
the international
rules and
regulation

Opportunity
 Good opportunity to
expand the business as
the growing Technology
increases the demand of
consumers towards air
traveling
 Advance technology
helps to improve the
services.

Threat
Emirates and Etihad Airlines are the top competitors
who compete the company.
Political factors and terrorism increasing the risk of
losing customers.
Disputes affects the growth of the organisation

Porter’s Five Forces
Framework
It is a tool which is used to analyse the
activeness of
industry that can directly affect the
profitability of organisation (Mind Tools,

Porter’s Five Forces Framework
 The threat of New Entrants
 Low degree of risk
 High capital requirement
 Difficult for the company to enter
 Exiting companies have the high brand image
 Unpredictable future in the service operation

Porter’s Five Forces Framework
 Bargaining power of consumers
 High degree
 It target the individuals, businesses, corporations
and government as the consumers of the
organisation
 Companies offer multiple services to consumer
with the low prices
 Large number of options

Porter’s Five Forces Framework
 Bargaining power of Suppliers
 High Degree of risk
 Boeing and Airbus are the suppliers
 It totally relies on the supplier

Porter’s Five Forces
Framework
The threat of substitute
 High level
 Train and Buses are the main substitute

Porter’s Five Forces
Framework
The threat of competitors
 High competition
 Prices strategy adopted by different company
 Modern fleet, seamless last minute bookings, and
Unparalleled travel services are the facility provided by the
organisation to gain the competitive advantage.

Recommendation
 Cost leadership strategies
 It has to maintain the cost
 Offering low prices
 Attract customer towards the services (Salavou, 2015).

Recommendation
 Diversification Strategy
 Provide innovative services
 Different services as compare to competitors
 Expand the business with the helps of
supporting company (Flouris, & Oswald, 2016).

conclusion
 It faces the issues such as political and competition
 Recommended to adopt the cost leadership and
differentiation strategy
 It can achieve the success in the next five years by
adopting these strategies and using strong back of
Qatar Airways.

References
Mind Tools. (2019). Porter's Five Forces. Retrieved from:
https://www.mindtools.com/pages/article/newTMC_08.htm
Aircraft Charter. (2019). Aircraft charter. Retrieved from:
http://qatarexec.com.qa/Services/AircraftCharter
Salavou, H. E. (2015). Competitive strategies and their
shift to the future. European Business Review, 27(1), 80-
99.
Flouris, T. G., & Oswald, S. L. (2016). Designing and
executing strategy in aviation management. Routledge.
Bull, J. W., Jobstvogt, N., Böhnke-Henrichs, A.,
Mascarenhas, A., Sitas, N., Baulcomb, C., ... & Carter-Silk,
E. (2016). Strengths, Weaknesses, Opportunities and
Threats: A SWOT analysis of the ecosystem services
framework. Ecosystem services, 17, 99-111.