Qatar Development Bank: Situational Analysis and Strategies

Running head: QDB
QDB
Name of the Student
Name of the University
Author Note

1QDB
Abstract
Qatar Development Bank has been facing issues due to the blockade in the entire market and the
main objective is to create proper awareness about the different products and services to the
customers. The response of Qatar Development Bank was to create a loyalty program for the
different customers with the situational 4C’s analysis that has helped them in managing the
issues successfully. This is one of the long-termprojects that would require more than 4-5 years
in completing the same in an appropriate manner.
For the purpose of this paper, a research methodology comprising of primary and secondary
research analysis had been conducted along with research on the various recommendations that
will go a long way in helping the Bank to achieve its stated objective.

2QDB
Table of Contents
Abstract............................................................................................................................................1
CHAPTER 1: Introduction..............................................................................................................4
CHAPTER 2: SITUATION ANALYSIS........................................................................................4
Project Brief.................................................................................................................................4
Vision and Mission......................................................................................................................5
History and Background of Scenario...........................................................................................6
QDB Strategies and future projections........................................................................................8
Situational Analysis (4C’s)..........................................................................................................9
SWOT Analysis.........................................................................................................................10
SMART OBJECTIVES.................................................................................................................12
CHAPTER 3: objectives................................................................................................................13
Quantitative Benchmarks...........................................................................................................13
Measurement Methods...............................................................................................................13
Criteria for Success....................................................................................................................14
Criteria for Success........................................................................................................................14
Time Frame................................................................................................................................15
CHAPTER 4: Research methodology and key insights................................................................15
Findings:....................................................................................................................................17
Services offered.........................................................................................................................17

3QDB
Consumer expectations and ethical concerns............................................................................18
Advertisement and brand awareness.........................................................................................18
Innovation and online facilities.................................................................................................19
Overall improvement, experience and recommendations.........................................................19
Product awareness.....................................................................................................................19
SME Excellence Program..........................................................................................................19
CHAPTER 5: Recommended Strategies.......................................................................................20
Communication through newsletters and emails.......................................................................20
Leveraging Channels.................................................................................................................20
Digital Advertising....................................................................................................................20
Improving website usability and making services mobile friendly...........................................21
CHAPTER 6: Tactical execution...................................................................................................21
CHAPTER 7: Program evaluation.................................................................................................22
Success Criteria and Measurement Methods.............................................................................22
Contingencies............................................................................................................................23
Conclusion.....................................................................................................................................23
References......................................................................................................................................24
Appendices....................................................................................................................................26
Appendix1: The survey results..................................................................................................26
Appendix 2: QUESTIONNAIRE ABOUT QATAR DEVELOPMENT BANK (QDB)..........36

4QDB
Appendix 3: Newspaper Article................................................................................................37
CHAPTER 1: Introduction
The report helps in analysis of the market conditions of the entire Qatar market wherein
the blockade has taken place and the effects of the same on Qatar Development Bank. As the
marketing consultant, the role is to propose the efficient technique into the entire market. The
main objective of the report includes the different kind of ways in order to increase the
awareness of the different types of Qatar Development Bank products and services in the market.
The main aim and purpose of the report is to understand the situational analysis of the
products and services that is required to be provided by the QDB bank in order to increase the
customer awareness in the market. In order to understand the market conditions of Qatar, it is
essential in nature to conduct a proper research that will help the bank in finding different types
of techniques as to increase their awareness among the different customers in the market.
Proper information generation is required to be done by Qatar Development Bank
wherein this helps in providing information that was available in different websites and there
were different types of assumptions wherein this will help in managing the different availability
of the goods and services in the entire market.
CHAPTER 2: SITUATION ANALYSIS
Project Brief
The main purpose of the entire project is to know about the different whereabouts of the
Qatar Development Bank along with market analysis. The analysis of the market helped in
understanding and knowing the blockade on the respective bank and providing different

5QDB
suggestions to remove the blockade in an successful manner as well. The entire report helps in
containing the detailed type of information about the Qatar Development Bank that helps in
providing in depth knowledge about the SWOT analysis, marketing mix, Porter’s Five Forces
Analysis along with internal and external analysis as this will make relevant conclusions. It is
essential to know and understand the different individuals in the society as this will help in
understanding the market reputation and retain proper environment.
In this respective project, small survey has been done to analyse the QDB’s current
reputation among the different public (Al-Khulaifi, 2018). The information is contained in the
respective report will provide short kind of idea about the QDB in the overall market and this
will help in determining proper decision to overcome such blockade and retain the proper
standard position in the entire market.
Vision and Mission
Qatar Development Bank is one of the leading banking institutions that helps in
providing different financial services along with different banking and loans that will help in
development of the educational, tourism and agricultural resources in differentsectors in the
Qatari economy (Qdb.qa, 2018). It was created in the year 1997 by Emiri Decree No. 14 with the
major objective of the diversification of the economy of Qatar and promoting different kind of
projects that are developmental in nature.
The mission of the Qatar Development Bank are as follows:
To properly improve the entire economic development cycle with the help of providing
the entrepreneurs along with SMEs with wide range of the advisory and financial products under

6QDB
the same roof. The proper availability of the different resources is essential in nature as this will
help the bank in making the resources available to the different customers(Qdb.qa, 2018).
The vision of Qatar Development Bank are as follows:
In order to empower and develop the different innovators and entrepreneurs to develop
and contribute towards the entire diversification of the economy of the Qatar through successful
along with small along with medium enterprises and this helps them in competing with the
global markets through the following:
Indirect and direct financing of the mandated types of sectors with the approach that is
known as sector agnostic
Supporting and promoting the differentexports
Providing the support to the business with the help of the different kind of set of
initiatives along with different services that are associated with the real estate along with
housing loans to the different citizens
Enhancing the different technical along with different developmental capabilities (The
American Conservative, 2018)
Providing differentopportunities for medium and small enterprises both globally along
with domestically market
Promoting the development of the SME ecosystem
History and Background of Scenario
Qatar is considered to be one of the wealthiest nations in the world but it has been
experiencing certain problems with respect to the relationship that it shares with its neighbouring

7QDB
countries. The oil and gas rich nation has been cut off by some of its major neighbours over its
allegation of supporting terrorism (Morschett, Schramm-Kleinand Zentes 2015).
For related issues, Saudi Arabia, the United Arab Emirates and the Bahrain cut their ties
with Qatar. They gave the Qatari citizens a 14 day leave to leave the territory and their own
citizens were also banned from resigning in Qatar. Egyptian nations have also cut their ties but
allowed their citizens to stay there (Lynch 2017). Yemen, Maldives and Libya have also
followed the given suit. In addition the airspace to Qatar has also been closed and if any foreign
airlines will be required to cut ties, then they will be required to seek permission.The land border
of Qatar was closed by Saudi Arabia and the ships with Qatari flags were banned from the
various docks as well. Two states of Kuwait and Oman have not cut ties with Qatar.
The Qatar Development back is a governmental bank whose main aim is to ensure that
the economy of Qatar remains stable at all times. For this reason, it wants to mitigate the impact
of the blockade on Qatar and ensure that it converts this problem into an opportunity for the
business organization. For this reason, the bank has come up with a scheme and objective to
ensure that the different SMEs and the entrepreneurs might be able to utilise the given
opportunity and engage in development of such business practices which shall ensure that the
given blockade has a least impact. For the given reason, the bank will offer assistance and
services to these groups which shall help them to invest soundly and achieve the primary
objectives demanded by the company.
Impact of the crisis: