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QMusic Marketing and Management

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Added on  2021-06-16

QMusic Marketing and Management

   Added on 2021-06-16

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Running head: QMUSIC MARKETING AND MANAGEMENTQMusic Marketing and ManagementName of the University:Name of the Student:Authors Note:
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1QMUSIC MARKETING AND MANAGEMENTExecutive SummaryThe current paper focused on elaborating the ways in which QMusic is focused on impactingstudents for becoming members and to participate within Big Sound festival. Marketingmanagement analysis of the music company will identify the market size from target marketsegments. It was gathered that specific membership objective of QMusic is focused on gainingattention from the company’s target market in Australia that includes high school and universitystudents. Membership packages must be offered to its huge client base that can be anindividual, unwaged individual and the sole trader. Moreover, this facilitated its consumers toselect the most suitable package as per their needs along with demand of these targetaudiences. Along with that, the prices they wish to spend on the membership packages of thismusic association.
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2QMUSIC MARKETING AND MANAGEMENTTable of Contents1. Introduction..................................................................................................................22. Setting of Goal.............................................................................................................32.1. Mission Statement.................................................................................................32.2. Goals of Marketing Plan........................................................................................33. Q-Music Situation Analysis...........................................................................................33.1. Recent Strategies..................................................................................................33.2. SWOT Analysis.....................................................................................................43.3. PESTEL Analysis..................................................................................................53.4. Competitive Positioning.........................................................................................63.5. Issues that Needs to be managed.........................................................................64. Development of Strategy..............................................................................................74.1. Marketing Objectives.............................................................................................74.2. Marketing Plan.......................................................................................................75. Allocation and Monitoring of Resources.......................................................................95.1. Marketing Budget..................................................................................................95.2. Implications for Non-Financial Resources............................................................125.3. Reviewing and Supervising.................................................................................126. Conclusion.................................................................................................................137. Recommendations.....................................................................................................13References.....................................................................................................................15
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3QMUSIC MARKETING AND MANAGEMENT1. IntroductionThe objective of this paper is to explain several factors related with marketing packageof Music in Australia. The paper will also indicate the market sixe available for the QmusicCompany along all the target market segments. It will also focus on explaining the ways inwhich high school or university students can be persuaded to attain membership of QMusic andmanage the awareness campaign within South East Queensland (Allen, Rolston Macy &Hutchison, 2015). The current paper will focus on elaborating the ways in which QMusic is focused onimpacting students for becoming members and to participate within Big Sound festival.Marketing management analysis of the music company will identify the market size from targetmarket segments. Based on the same, the membership campaign will be developed forincreasing awareness along university members and persuade them to acquire QMusic musicfestival membership packages (Banks, 2018). The topic that will be covered in this report is to analyze the ways in which marketingapproaches of Music impacts the students of the university so that they become importantmembers of their music fesuvals. The scope of the report is also focused on analyzing themanner in which the students from different places can be impacted in attaining QMusicmembership (Besana & Esposito, 2017). Relevant information can be gathered from secondarysources such as articles, newspapers, journals as well as websites from which important datacan be collected in preparing the report in an effective manner.However, it must also be considered that there are certain limitations of the report thatwill be addressed in future research. These gaps include knowledge and literature gaps as well
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