Quadruple Bottom Line New Zealand Research 2022

QUADRUPLE BOTTOM LINE

Table of Contents
1.0 Introduction.............................................................................................................3
2.0 Organisational Overview........................................................................................3
3.0 Concept of QBL (4Ps)............................................................................................4
4.0 QBL in the Chosen Organisations..........................................................................6
5.0 Recommendation and Conclusion.......................................................................11
References.................................................................................................................13
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1.0 Introduction
The concept of sustainability has been considered to be one of the most Critical
Success Factors (CSFs) in a business organisation as each business aims to
achieve sustainability in the long run, there have been different approaches that may
need to be adopted by the management to achieve sustainability in operation. The
researchers have identified, through the analysis and evaluation, various strengths
as well as loopholes and weaknesses of these approaches. As a result, it may be
stated that the sustainability proposition has been ever-changing and dynamic affair
as it grows with time (Pizzirani, 2016).
2.0 Organisational Overview
Animation Research Limited (ARL)
Animation Research Limited (hereinafter may be referred to as “ARL” or the
company or the business, as the case may be) is a Maori company based in New
Zealand which is involved in the development of the mobile game and various
computer graphics. Besides, the company develops graphic designing in the
television commercials program and sports graphics segment as well. Their
innovative product solution and market-disruptive value offering provide a
sustainable and satisfied customer base across the country ("ARL - Animation
Research Ltd", 2020).
Parininiha ki Waitotara (PKW)
On the other hand, Parininiha ki Waitotara (hereinafter may be referred to as “PKW”
or the company or the business, as the case may be) is another Maori business
based in New Zealand and also across the world with the business of production and
distribution of agricultural products with the use of almost 20,000 hectares of
productive agricultural land across the world. Their comprehensive agribusiness
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service enables the vast amount of customers to satisfy their requirement related to
foods, nourishment, entrepreneurship development and social upliftment ("Parininihi
ki Waitotara", 2020).
3.0 Concept of QBL (4Ps)
The concept of TBL has been coined a few years back by the researcher and under
the said approach, a company focuses on three P’s to achieve long-term
sustainability. These are People, Planet and Profit. In earlier days, it was considered
that a business organisation should run for-profit and therefore profit should play an
important role in devising business objective. However, the concept of profit
maximization has now been replaced by value maximization because earning profit
is not the sole responsibility of business (Beall & Brocklesby, 2017).
It is needless to mention that without profit a business cannot survive and their
economic requirement is the need of the hour. To implement a sustainable strategy
and social responsibility effectively, a business must need financial support,
resources and liquidity at its disposal.
Secondly, human resource is considered to be one of the most significant resources
for a business and therefore, the management should put focus towards the
management and development of employees. In addition, it may also be noted that
customers are considered to be king and therefore the management must satisfy the
customer base of the business as well through quality offering and services. Also,
business is dependent on its suppliers and therefore a sustainable supplier policy
should be in place to maintain an efficient relationship with them through an ethical
sourcing policy for the business. In nutshell, it may be stated that the stakeholders
associated with the business must be satisfied to the extent of their interest. Since a
business is a social entity and society comprises of human being, a business entity
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