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BUSN 688 - Qualitative and Quantitative Research

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BUSN 688 - Quantitative Business Analysis (BUSN 688)

   

Added on  2019-10-30

BUSN 688 - Qualitative and Quantitative Research

   

BUSN 688 - Quantitative Business Analysis (BUSN 688)

   Added on 2019-10-30

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Running head: QUALITATIVE AND QUANTITATIVE RESEARCH1Qualitative and Quantitative ResearchName Institution
BUSN 688 - Qualitative and Quantitative Research_1
QUALITATIVE AND QUANTITATIVE RESEARCH2AbstractQualitative and quantitative methodologies are two different methodologies that are used in research. This report focuses on their similarities and differences. These methods can work independently in an entire research, or they can work together. They involve different ways of data analysis. This is because qualitative analysis uses numbers while qualitative analysis uses data in the form of text. The report also contains illustrations of why researchers and leaders in different organizations require to understand both methodologies. The second question concerns how transportation costs can be reduced in a fleet of vehicles. The final question provides the best policies that should be used in an organization when dealing with the exit of an employee.
BUSN 688 - Qualitative and Quantitative Research_2
QUALITATIVE AND QUANTITATIVE RESEARCH3Qualitative and Quantitative ResearchQualitative research is a form of research that involves observation and measurements that are objectively made by one researcher and can also be repeated objectively by other researchers. This type of the investigation aims to deepen people’s comprehension of the social world. It capitalizes on people’s feelings, opinions, and experiences. It also describes social situations as they happen in their natural manner. It, therefore, does not attempt to influence how situations occur. It also uses direct encounters to collect information. These involve observation and interviews (Gill, Stewart, Treasure, & Chadwick, 2008). Additionally, it takes a holistic perspective on a situation and does not just look at a given set of variables. It is different from quantitative research in that it is inductive. This means that it aids in the development of theories and concepts that enable people to gain an understanding of the social world.Quantitative research, on the other hand, involves measurements, as well as the mathematical, and statistical analysis of data. The data used for this research method is collected through surveys, questionnaires, polls, or secondary data that is manipulated through different computational techniques. Therefore, quantitative research is carried out by collecting numerical data in a given sample or the entire population (Jablonski, n.d.). This data is generalized and usedto explain a given phenomenon.For this paper, two reports have been reviewed. The first report is; ‘The Effect of Social Media Communication on Consumer Perceptions of Brands’ by Bruno Schivinski and Dariusz Dabrowski. This report has used the qualitative methodology. The second report is; ‘The Impact of Food Price Shocks on Consumption and Nutritional Patterns of Urban Mexican Households’ by Miriam Juarez Torres. This report, on the other hand, has used quantitative methodology.
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