Qualitative Inquiry and Open Ended Questionnaires

Running head: QUALITATIVE INQUIRY AND OPEN ENDED QUESTIONNAIRES 1
Qualitative Inquiry and Open Ended Questionnaires
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QUALITATIVE INQUIRY AND OPEN ENDED QUESTIONNAIRES 2
Qualitative Inquiry and Open Ended Questionnaires
Part 1
A qualitative research approach is regarded as an inquiry format that seeks to evaluate data that is
normally transmitted through behavior or language in the natural world. Qualitative approaches are used in the
assessment of colossal information that cannot be analyzed via quantitative techniques. Some of this
information normally relates to personality traits, beliefs, values, workplace harmony, and employee
satisfaction. In fields like social work and psychology, qualitative research techniques are extensively used due
to the requirement of extensive data before an accurate conclusion can be drawn with regard to a given
condition or situation. Qualitative approaches are considered to be derived from diverse traditions and fields.
Therefore, they are used to create precedent on how quantitative findings should be deemed acceptable;
moreover, they provide criteria on how information should be collected from respondents (e.g. patients) in a
manner that allows the researcher to understand what is important to them. In addition, a qualitative approach
allows for the determination of critical variables that can be used in future studies e.g. clinical studies (Teherani,
et. al., 2015). Therefore, it is clear to see that a qualitative research approach is important in my areas of
research because am dealing with qualitative data that cannot be evaluated through quantitative means.
Part II
There are three main benefits to using an open-ended questionnaire where conducting a qualitative
research. The first advantage is that opened-ended questions eliminate systematic and human errors. For
example, when a respondent provides responses n his/her own words it is unlikely that they will forget the
responses they provided for a particular question (Couper, 2017). Systematic errors are avoided because the
respondent does not fill the questionnaire with repeated responses because they did not want to critically read
the questions being asked. The second advantage is that open-ended questionnaires allows for an in-depth
capturing of human attributes and beliefs. For example, it is easy to tell the psychological state of a given
respondent based on the wording, mood, and tone of their responses. The third advantage is that respondents

QUALITATIVE INQUIRY AND OPEN ENDED QUESTIONNAIRES 3
are able to indicate whether they understand or don’t understand a question, and in some cases they can even
indicate that they do not have an opinion on a given issue (Couper, 2017). Closed-ended questionnaires assume
that the respondent understands all the questions and they have an opinion on all the issues presented.
Five Open-Ended Questions
1. What is the most important thing in your life?
This question allows the researcher to gather information on the respondent’s perception of what is
critical to quality life as a human being
2. Which Country would you like to visit and why?
This question is a measure of ambition displayed by the respondent
3. What do you consider as an ideal job?
This question is meant to evaluate the respondents understanding of work cultures and office ethics
4. How much time do you spend watching television in a day?
This question evaluates the person’s demand for entertainment
5. How many hours in a day do you spend on social media?
This is a measure of how dependent the respondent is on social media events and interactions
Part III
There are three main sampling plans in qualitative research; purposeful sampling, quota sampling, and
snowball sampling. Purposeful sampling is the most commonly employed technique because the respondents
are selected based on preset criteria drawn from the research questions. For example, the research question in a
given clinical study may be based on the effectiveness of breast cancer treatment medication. In this situation,
purposeful sampling will be employed because the study will be concern with collecting information from
women diagnosed with breast cancer, who are currently undergoing treatment (Lopez & Whitehead, 2013). The
sampling size in purposeful sampling is largely influenced by the depth of assessment that needs to be carried
out. Quota sampling methodology is most used when the research has given criteria/ quotas that the