Qualitative Research Methodology - Empirical Phenomenology Analysis

QUALITATIVE RESEARCH METHODOLOGY – EMPIRICAL
PHENOMENOLOGY ANALYSIS

Table of contents
Introduction 3
Types of Research Method and why I choose qualitative over quantitative 3
Types of Qualitative Research Method 4
Discussion over Triangulation, Types of Triangulation and the reason for choosing
Methodological Triangulation 7
Methodological triangulation that will be use in this study 8
References 9
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Introduction
Phenomenology is a type of qualitative research method where the researcher experiences
some certain phenomenon. The researcher collects data from many varieties of sources such
as interviewing, television news, going to some places or watching videos. The researcher in
this research has chosen a famous method which many people prefer in this type of research
method. In this assignment different types of research methods has been discussed. The
assignment provides information regarding the different types of research techniques which is
adapted by researcher in order to collect information. The project also discusses about the
researcher’s reason for choosing qualitative method instead of quantitative method. The
assignment also provides the information regarding various types of qualitative methods. The
researcher in this assignment has gathered information from different sources and the aim of
this assignment is to spread knowledge regarding the topic. The main topic in this assignment
which has been discussed in this assignment is Phenomenal Analysis. The research shows
that how the phenomenal method is helpful to collect data. As the empirical phenomenal
process has many techniques to collect data. During this assignment the researcher has gone
through various data and documents so that crystal clear information will be provided to the
readers. The researcher has selected phenomenological analysis over other research methods
like ethnography, grounded theory, case study and narrative. Though all these research
methods are also been mentioned in this assignment. At the end of the assignment the reader
will be able to know everything regarding research methodology and will get to know lot
about Phenomenological Analysis.
Types of Research Method and why I choose qualitative over quantitative
Though there are different types of research methods like Basic Research, Applied Research,
Problem Oriented research, etc. the main two methods are Qualitative research and
quantitative research.
a) Qualitative Research- The researcher in qualitative research analyses and observes
people and what they say in order to collect data (Smith, 2015)The researcher does a deep
research to understand the information of various things.
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b) Quantitative Research- The researcher in quantitative research compares data with
previous written records. The researcher use statistics technique based on mathematics theory
to collect data.
The reason for choosing qualitative research over quantitative research is that qualitative
research is a broader concept of understanding perceptions in a different way. The researcher
by choosing qualitative research will be able to understand things clearly as it follows the
observational process. Through qualitative research the researcher can look different
problems and will be able to create an idea to solve the problem (Zhang and Wildemuth
2016). The qualitative research provides developing concepts and theory regarding various
methods. The researcher in qualitative research looks into a problem deeper and tries to take
out suggestions. The qualitative research is more exploratory and by using this method the
researcher will be able to form a proper statement. The qualitative research methods are done
through interviews, journals checking, document analysis.(Mackey and Gass 2015). Through
the method of qualitative research technique the researcher sometimes notices the gesture and
posture and observes them and studies them to understand the problem in order to search the
solution.
Types of Qualitative Research Method
There are basically five types of qualitative research methods which are mentioned below:
a) Ethnography- In ethnography research method the researcher completely indulge
themselves into a particular organisation or in a particular event so that they can understand
the motives, goals, culture, position etc. Ethnography is very much familiar type of research
method. Ethnography follows the process of anthropology (Denneson 2017). In anthropology
also the researcher used to be a part of some culture or cultural festival for more than a year
to understand completely the culture and to gather information about that culture or its
festival. The researcher who follows the method of ethnography does not do any special kind
of survey or interview to collect data. They directly become the part of that occurrence to
experience the real so that later they can write their data which they gathered during their
own personal experience.
b) Narrative-In narrative research method the work of the researcher a bit different for
collecting data. The researcher gathers information with the help of interviews and some
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