Qualitative Research Methods

Qualitative
Research Methods

Table of Contents
INTRODCTION..............................................................................................................................1
TASK 1: INTERVIEW CHECKLIST ...........................................................................................1
TASK 2: PARTICIPANT OBSERVATION...................................................................................2
Short commentary.......................................................................................................................3
TASK 3: VISUAL METHODOLOGIES OR WRITTEN ICONOGRAPHY PRACTICAL.........3
TASK 4: CODED INTERVIEW TRANSCRIPT...........................................................................5
TASK 5: MAJOR PROJECT PROPOSAL..................................................................................17
CONCLUSION .............................................................................................................................20
REFERENCES..............................................................................................................................21
.......................................................................................................................................................21

INTRODCTION
Qualitative research introduces as a scientific method of observation that is used by
researcher for gathering non-numerical information (Flick, 2018). This assignment is a type of
mini Portfolio that include five individual items such as An interview checklist, Participant
observation, A written iconography practical, A coded interview transcript and Major project
proposal. Main purpose of conducting this assignment is to develop basic understanding about
the qualitative research methods.
TASK 1: INTERVIEW CHECKLIST
Research Project: Reason for visiting a particular destination
Theme Specific Topics and
Issues
Response
Growing
significance of
destinations
Importance of
destinations
Destinations play an important role in influencing
people towards specific place.
Likelihood
towards a
destination
Main purpose for
visiting a particular
destination
There are certain purpose for travelling a particular
destination such as recreation, research travel,
tourism or vacationing, gathering of information,
volunteer travel for charity, visiting people, business
travel etc.
Star
attractions of
favourite
destination
Main features of
appealing destination
There are several features of the any type of
destination such as culture, architecture, gastronomy,
events, shopping, infrastructure, landscape etc. These
are main features that attract more towards visiting
of specific destination.
Heritage sites Reasons behind visiting
heritage sites
There are basically three reasons for visiting heritage
sites such as heritage experience, recreational
experience and learning experience.
Attractions of Features of an attractive A tourist attraction is a specific place of interest
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a destination tourist destination where visitors visit, mainly for its inherent and
exhibited natural as well as cultural value, natural or
built beauty, historical importance, offering leisure
and amusement.
Social Media
Marketing in
Tourism
Industry
Social media platforms
for attracting tourists
There are number of platforms that helps in
attracting towards selection of particular destination.
Instagram, Facebook, Twitter are main platforms that
helps in providing appropriate information about the
place.
TASK 2: PARTICIPANT OBSERVATION
Oxford Street in London is the chosen public place for carrying out qualitative research.
This street is regarded to be one of the busiest street within the confines of this well developed
city with first in class infrastructure. For observing the people on Oxford Street, there is no
requirement for gaining access and taking any kind of permission or qualification. In this regard,
analysing people in this street was not at all an easy task. As the life of London is quite busy, so
is the Oxford Street with a large number of moving from one place to another. This causes the
conditions to change on a constant basis. There was too much of noise on the street owing to the
large base of tourists moving here and there and trying to set interaction with people (King,
Horrocks and Brooks, 2018). Further, owing to the presence of several shops on this street
selling wide array of products, the street is colourful as a whole with different types of
architectures, lights, smells, shades and people.
The comments in outcome to the thought for restricting traffic at Oxford Street in London
highlights that number of persons have subjective and different opinions on what constitutes a
bad or good public space. The street had different types of people engaged in activities such as
exercising or playing, socializing, accessing light, relaxing in fresh air or nature. Researcher
observed the respective street with special regards to number of people interacting with each
other and giving their views about the market place.
Research Diary extract
I started my walk right on Oxford Street in London. Most of the persons never genuinely
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take a walk in around their locality to observe their surroundings. I have done observation in
group for a time period of minimum 2 hours. I increased my knowledge about Oxford Street in
London and an individual who come and purchase products. In order to gather experience of an
individual at this road, I played important role in collecting data from the large number of
persons. I took an interview and collected information about Oxford Street from the people who
have been carrying out their businesses in that locality for a long period of time. During the
process of data collection, I faced some issues which are mainly related with the improper
behaviour of people. For overcoming this issue, I used ethical considerations and gathered all
data in an ethical manner. Observing this road, one of the busiest streets situated within the
confines of London, supported me in carrying out my study as per the requirements. Along with
this, I also observed that people moving or working on this street participated in a number of
activities such as socializing, exercising, breathing in fresh air, playing, crossing the road etc.
Observing and analysing all of this helped me in identification of wants and needs of people on
Oxford Street.
Short commentary
In observation in participate for collecting information about the opinion of people
regarding the busy street. This method helped in gathering of primary data from the people who
walk in Busy street. For doing this investigation, there are two types of setting which are
qualitative and quantitative (Smith and McGannon, 2018). For this observation, qualitative
setting was used by me. As it supported me in collecting of information in reliable and in-depth
manner. In this observation, there are some parts that are inaccessible for me including, when I
need data in form of quantitative and also when I require information in detailed manner. There
is no need for me to give access for observing Busy street place and people. Yes accessibility
have implication for this research by providing in-depth and real data about the field of study.
During the participants observation I feat good but sometimes I also feat nervous because of
lack of resources and lack of time. This feeling directly impacted on my work while I need to
complete each activities of this study in given time period. Lack of confidence also impacted on
my work while gathering of information in ethical and systematic manner. Therefore, qualitative
study is more useful for me as it helped me by providing data in detailed and in-depth manner.
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