Running head: QUALITATIVE RESEARCH 1 Qualitative research Content Analysis Lab Assignment Name of Student Institutional Affiliation Name of Professor Date
QUALITATIVE RESEARCH 2 Content Analysis Lab Assignment Question 1 Research questions 1.Is the ideal beauty likely to be influenced by the globally published beauty and fashion magazines? 2.Does the beauty products have health implications among the human beings? The power published beauty and fashion magazines cannot be neglected. This has been evident through several journals that have shown massive sales of the beauty products especially those advertised through the display of celebrities around the globe (Backaler, 2018, pp.19-35). The study shows that most young people have struggled to emulate the lifestyle of their favorite media celebrities with beauty brands among other fashion items and practices. However, the question of health implications on the use of the beauty brands has been in question for many years. (Lundgren and MacMakin, 2018) acknowledges that, like any other chemical component, the excessive use or abuse of the products could lead to some side effects despite the parent companies labelling and indicating that the products are health hazard free. Question 2 a.Source From the chosen beauty brands, the first product in the list of three is the Province Apothecary founded by Julie Clark who is the owner of the Province Apothecary company. However, the RMS Beauty product are manufactured by the Vancouver-based company that was founded by Rose Marie Swift who had a vision to come up with a product perceived to aid the women to
QUALITATIVE RESEARCH 3 claim their right to healthy beauty. On the other hand, the Bite Beauty product is manufactured by the Toronto-based cosmetics company that is claimed to be a worldwide market enterprise. b.Encoding process The motive behind the Province Apothecary beauty product was to create a skincare that is free from irritating complexions. The product has the belief that it is made from quality ingredients that are certified to cruelty- and organic-free that are obtained from every province across the country. This description brings out the inclusivity nature of the advert meant to win the customers across the entire Canadian provinces (Dwyer, 2018, p.35). The RMS Beauty products are centered on the motive that they are free from health hazards or medical implications that can be brought about by the use of cosmetic products that are believed to heal and nourish the skin due to their non-toxic nature (Lores, Celeiro, Rubio, LIompart, and Garcia-Jares, 2018, pp.7085- 7102). Concisely, the Bite beauty product has the motive that it is hand-made from the natural, organic, and food grade ingredients that are harmless to the body during application of the cosmetic to the lips. These products are aimed to bring out the general motive to the users that they are harmless to the human health during consumption of the products thus clearing their doubts on health hazards and increasing their confidence during purchase to increase the sales. c.The channel The advertisements for all the three cosmetic products are done through the online media. The Kiss Nation is a known website that advertises the beauty brands in Canada. This channel is used as it is also used to broadcast songs for celebrities. By so doing, the website lures the consumers into viewing the advertisements made on the beauty brands in the country. This ensures that more views access the information on the cosmetic products advertised.
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