Quality Improvement Strategy for Engineering Tooling Company

Running Head: QUALITY IMPROVEMENT STRATEGY
Quality Improvement Strategy

QUALITY IMPROVEMENT STRATEGY 1
Contents
Introduction......................................................................................................................................2
Quality Improvement Strategy for Engineering Tooling Company................................................2
Total Quality Management..........................................................................................................3
Quality Assurance........................................................................................................................4
Quality Control............................................................................................................................5
Sustaining Culture of Quality in the Organization..........................................................................6
Conclusion and Recommendations..................................................................................................8
References......................................................................................................................................10

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Introduction
Quality management can be defined as the act of supervising every activity and task for the
purpose of maintaining the desired level of excellence. The different processes involved in
quality management are determination of quality policy, creation and implementation of quality
planning and assurance, quality improvement and quality control. The focus of quality
management is basically on the long term goals by way of implementing the short- term
initiatives (Ross, 2017).
The focus of this assignment is on the case study relating to the Engineering Tooling Company.
The Engineering Tooling Company was set up in the early 1960’s by a young engineer. With the
passage of time, the competition increased as a result of globalization and engineering declined
in the North East of England which, in turn, made the company realize that this type of business
activity was unsustainable in the long term. Therefore, there is a necessity to develop a radical
strategy for ensuring the survival of business.
As a Quality Manager for the Engineering Tooling Company, following report has been prepared
which will on the implementation of improvement strategy comprising of Total Quality
Management, Quality Assurance and Quality Control implications for the Engineering Tooling
Company. Furthermore, the report seeks to explain the manner in which the improvement
strategy can assist in sustaining the culture of quality in the organization.
Quality Improvement Strategy for Engineering Tooling Company
In the context of engineering, the term quality has a rational interpretation as the superiority or
non- inferiority of something and can be defined as being suitable for the intended purpose along
with satisfying the expectations of the customers. Furthermore, quality can be expressed as the
conditional, perceptual and subjective attribute which is understood by different people in
different manner. However, constant improvements are required to be brought in the quality of
the products and services provided by the businesses in order to satisfy the needs and demands of
the customers (Grudzień and Hamrol, 2016). Therefore, ETC should aim at focusing improving
its productivity, customer service and introducing innovative products in the market from time to
time. The company already has a good reputation among the customers and competitors,

QUALITY IMPROVEMENT STRATEGY 3
however, such reputation will further improve with the help of the adoption of quality
improvement strategy. Improved reputation will further increase the sales of the company and
reduce the competition from the global companies. This, in turn, will lead the organization
towards achieving the economies of scale and improvement in profits (Price, 2017).
The focus of the quality improvement strategy of ETC will be on shareholder satisfaction,
employee satisfaction and customer satisfaction. Total quality management, quality control and
quality assurance are the important components of quality management (Nanda, 2016).
Total Quality Management
The term total quality management (TQM) can be defined as the through which organization
makes continuous efforts method for improving its competitiveness by way of improving the
quality of products, services, people, processes and environment. ETC is required to have a long
term commitment along with following a team work strategy for attaining its purpose.
Quality Improvement
Strategy
Total Quality
Management Quality Control
Quality Assurance