Quality Management for Organisational Excellence - UGB 262 Canvas 202021

This article discusses the importance of quality management in an organisation and how it can help in achieving a competitive advantage in the market. It explains how a companywide quality improvement strategy can be introduced in the organisation and how it would assist in sustaining the culture of quality in the company. The article also covers the topics of quality assurance and quality control and how they can be implemented in an organisation. The subject is UGB 262 and the course is Canvas 202021.

Quality Management for
Organisational Excellence

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explain how companywide quality improvement strategy will be introduced in the
organisation............................................................................................................................1
Analysis of how improvement strategy would assist in sustaining the culture of quality in the
company.................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Quality management is defined as the process of ensuring and maintaining proper
management of all activities and tasks in order to achieve the desired level of quality in an
organisation. This includes maintaining high quality goods and services by eliminating any
defects and ensuring continuous process improvement through proper quality planning and
quality control. One of the most important processes in an organisation is quality management,
which entails establishing critical quality policies in order to supply customers with high-quality
goods and services, hence increasing the company's productivity and profitability (Anttila and
Jussila, 2018). It is critical for businesses to provide quality goods and services to their
customers in order to gain a competitive advantage in the market.
The Engineering Tooling Company is taken into account in this study. It was founded by a
young engineer in the North East of England in the 1960s. The company manufactures a variety
of items such as engineering callipers, engineer's rules, scribes’ micrometres, and so on. It is
currently known in the market for its product range and strong brand image. This study contains
a full overview of the quality improvement approach for the chosen organisation, including
overall quality management, quality assurance, and quality control implications. Furthermore,
because quality plays such an important role in improving an organization's performance, this
study successfully highlights how an improvement strategy would ensure the company's
effective quality culture.
MAIN BODY
Explain how companywide quality improvement strategy will be introduced in the organisation
In the 1960s, a young graduate engineer in the North East of England founded an
engineering tooling company. Engineers’ rules, scribe’s micrometres, engineering callipers, and
various quality materials are among the items manufactured by the company. However, as a
result of globalisation and increased market competition, the company has since declined. Soon
after, the engineering tool company understood that their current activities were insufficient to
achieve success, and that in order to survive and grow in the market, they needed to implement a
new strategy. As a result, in 2010, the company began producing precision medical equipment
for a North East hospital. Furthermore, the company signed a contract in 2012 to develop
cutting-edge quality items. With adequate preparation, vision, and assurance that their clients
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obtain high-quality goods and services, the company has recognised the need of correctly
presenting itself to the market, consumers, and various suppliers. The expanded strategy is
detailed below in the context of the Engineering Tooling Company, covering comprehensive
quality organisation, quality control, and also the excellence assurance implications for the
Engineering Tooling Company, as well as the quality manager for the Engineering Tooling
Company.
Quality improvement strategy for the engineering tooling company
Quality refers to the characteristics of anything that determine whether it is good or bad;
it refers to the aspects of a product or service that assure its capacity to meet the needs of
customers. In basic terms, it is the process of satisfying the expectations of targeted customers by
offering useful products and services (Lagrosen, 2019). In order to continue to develop in the
market, the government must guarantee that the excellence of the product and services is
consistently maintained. In the case of the engineering tooling corporation, they must constantly
improve their product and service quality in order to preserve their brand image in the market
and acquire competitiveness.
The key four essentials of quality that the organisation must follow to ensure quality are
improving customer service, improving efficiency, creating innovative products, and decreasing
waste. Using high-quality items will help engineering tooling companies improve their brand
image while also enhancing productivity and profitability (Chen, Lee and Wang, 2020).
Furthermore, quality management will assist the organisation in lowering service costs, scrap
costs, and achieving a competitive advantage in the market. The quality improvement approach
for the Engineering tools company will primarily focus on topics such as enhancing customer
happiness, employee satisfaction, and overall presentation. The development plan for quality
management focuses on four important areas: implementation, comprehensive quality
organisation, quality pledge, and quality control insinuations, which are all described further
down:
Total quality management: Total quality management (TQM) is described as the practise
of preserving quality throughout the overall functioning of product and service manufacture in
order to content possible patrons and acquire a market competitive edge. It's a never-ending
process of developing products and services while removing any flaws along the way. In order to
provide high-quality products and services, this strategy focuses on improving customer service,
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people training, and overall process improvement (Maleti, 2018). This method can be utilised to
increase overall quality and performance in the case of an engineering tooling company.
However, the corporation must consider the following basic core principles of total quality
management in order to effectively apply total quality management in the organisation:
Customer focus: This strategy's key goal is to satisfy their customers by supplying them
with high-quality goods and services that meet their needs. The organisation must ensure that
their customers are satisfied.
Training and development: Another principle of this strategy is to ensure that employees
receive passable exercise so that they can food high-quality goods and facilities for the company.
Employees must be properly trained, according to the company.
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Relationship
Management
Decision
Making based
on facts
Constant
Improvements
Process
Method
Individual
Involvement
Training and
Development
Customer
Focus
Total Quality
Management

Individual involvement: To reach specified objectives, the engineering tooling company
must guarantee that bests or bosses from all sections are actively involved in providing quality
products and services, as well as ensuring that quality is maintained inside the organisation.
Process method: To achieve effective results in the organisation, all of the organization's
processes or activities should be managed.
Constant improvements: The company must effectively ensure that continuous
improvement is occurring in each and every department in order to achieve growth.
Effective decision making based on facts: Real decision-making founded on truths and
numbers will assist the organisation in growing and improving its performance.
Relationship management: Another aspect of comprehensive quality management is
relationship management, which requires an engineering tooling company to establish successful
relationships with possible parties such as suppliers in order to flourish in the future.
Total quality management will assist a company in gaining a competitive advantage in
the market as well as improving teamwork, which will lead to satisfying their customers'
demands and wants, hence increasing success and output. It will also enable the organisation to
recognise the need for alteration and tool it successfully (Manning, 2018). Companies can
employ W Edwards Deming's Deming cycle to continuously improve quality. This cycle
supports in product creation and continual improvement. This can help with continuous quality
improvement in the context of an engineering tooling company, as explained below:
Plan: The first and most important step for the organisation to do is to effectively plan
and measure all of the activities that need to be enhanced.
DO: The next step is to put the strategy or ideas into action and track all of the activities
across all departments.
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Check: Following implementation, the organisation must collect all data and information,
and the results or outcomes must be analysed effectively.
Act: The final stage of this cycle is act, in which the company must analyse the process
and take the necessary actions to improve performance.
The entire quality management plan will assist engineering tooling companies in
improving their performance by reducing wastage and errors in their processes, resulting in
higher quality (Marchiori and Mendes, 2020). Senior management must recognise that overall
quality management is not only the duty of the quality department, but also of every department
within the corporation.
Quality Assurance: Quality assurance is described as a process that entails quality planning
and is measured as a process that entails quality control activities. The aggregate of all actions
linked to quality control, as well as the environment in which these operations take place, is
simply stated as quality assurance (Wilson and Campbell, 2020). The quality assurance will
assist the Engineering tooling company's clients in determining whether the company is
providing them with high-quality, cost-effective products and services that effectively meet their
needs and desires.
This procedure will aid the organisation in improving its brand image among potential
clients. The engineering tooling company must follow the quality inspection process to safeguard
the excellence of the product and services, which entails measuring, evaluating, and analysing
the creation and facilities, then likening the consequences to the wanted results to determine
whether the products meet the quality standards (Metaxas and Koulouriotis, 2019). To achieve
quality assurance, a firm can implement the ISO 9000 Standards, which would assist the
organisation in operating efficiently in the market. This standard will include a set of guidelines
that the company must adhere to in order to satisfy their customers. This plan will also help the
organisation improve its brand image and market competitiveness.
The major goal of applying this approach is to allow the company to create standards, which
will ultimately assist them in efficiently accessing the worldwide market. Another benefit of
employing this strategy is that it will enable engineering tools companies to effectively promote
their products, services, and technology in both the domestic and foreign markets. Crosby,
Deming, and Juran's theories can be used for a variety of purposes, including company-wide
motivation, statistical process control, and project assessment and organisation. The
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manufacturing tooling business must effectively apply the teachings of all three gurus while
implementing the strategy, as their main focus is that when applying or assessing any kind of
plan in the government, there should be equal contribution from top organisation, as well as
proper planning and training for staffs so that they can comprehend the need for change (Nasim,
Sikander and Tian, 2020). Furthermore, the organisation should have a continual quality
improvement strategy in order to acquire a competitive edge and increase performance. The
engineering tooling company must have a strong quality assurance policy in place throughout the
government in order to uphold and recover their excellence.
Quality Control: It is labelled as the process or approaches used to correctly examine and
maintain the excellence of properties and facilities in a government, as well as ensuring the
overall quality of the organisation functions effectively. Quality control in an organisation can be
accomplished through a variety of methods, such as proper data recording or physical testing,
beginning with the receipt of inputs (Nenadál, Vykydal and Waloszek, 2018). This will ensure
that the good raw resources are conventional by the government and will also lead to the
production of high-quality final goods.
To boost productivity, the organization's quality control approach should be preserved.
The growth of excellence journals or guides, the distribution of performance data, product
assessment and challenging, self-inspection and preparation, and correspondence regulator are all
part of the quality control strategy. In the context of an engineering tooling company, any must
has a proper quality culture inside their organisation in order to entirely improve their quality
(Padma and Wagenseil, 2018). Examining the essential for alteration in the government and then
implementing required rules to contract with the alteration are two ways to promote a quality
culture. It also requires ensuring that staff are aware of the organization's need for change. The
engineering tooling firm must ensure that the quality culture is appropriately applied throughout
the organisation, as well as motivating its employees to actively work toward this goal.
In order to create real excellence regulator in the administration, the guru technique can
also be used. This method is one of the essential approaches that includes 14 elements that
directs organisations in effectively sustaining their product and service quality (van Kemenade
and Hardjono, 2018). For proper implementation of this approach, each and every department of
the organisation must participate fully. Certain actions must be done in order to ensure quality
control in the organisation utilising the guru technique, as detailed below:
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 First and foremost, through the quality team, this strategy assists in examining the wants
and needs of each and every section of the group.
 This technique aids in the analysis of the essential quality problem that exists in the
government after examining the wants (Sweis, Elhawa and Sweis, 2019).
 Following this, the cost of quality and the importance of quality in the organisation are
discussed in length, as well as its importance as a management method.
 The necessary activities are then taken, including the elimination of errors and the
training of workers to work successfully toward quality organisation in the
administration.
The engineering tooling company must effectively work toward preserving and managing
their quality by inspiring each and every employee to keep their personal improvement aims, as
well as encouraging them to work toward improving both their own and the company's goals
(Patyal and Koilakuntla, 2018). Furthermore, the corporation must verify that the organization's
quality control council is working to manage the quality of products and services while also
improving employee performance. A constant excellence regulator procedure should be
implemented in the society for better grades.
Analysis of how improvement strategy would assist in sustaining the culture of quality in the
company
The improvement strategy will help the company maintain its quality culture by
consistently enhancing the overall performance of its people and the government. It will also
help the company define its values more clearly. Quality control, quality assurance, and
comprehensive quality management are among the different improvement tactics that will help
the organisation establish and maintain a quality culture. Any company's quality culture is crucial
for improving its brand image in the marketplace, as well as productivity and profitability
(Shokri and Nabhani, 2019). It is vital for the company to build a quality culture in order to have
a modest benefit in the shop. By eliminating any type of flaw in the process, the improvement
method allows organisations to control, improve, and manage their total quality. It also aids in
the evaluation of the importance of change and the implementation of the change. Employees are
trained as part of the improvement approach so that they are driven to sustain the company's
quality culture.
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CONCLUSION
Quality management, as can be stated from the above discussion, plays an important part in
boosting an organization's brand image in the marketplace and can lead to success or failure.
With increasing market rivalry, supplying quality products and services has become a crucial
activity for an organisation, since the major objective of quality management is to assure the
gratification equal of its workers and endure their presentation in the marketplace. This account
introduces the Engineering Tooling Company's companywide quality improvement strategy.
Numerous development plans are tinted in this account, including Total Quality Organisation,
Excellence Regulator, and Quality Declaration, which are tinted to show how the excellence of
the selected business can be effectively better. The Engineering tooling company's excellence
development plan is primarily focused on areas such as customer satisfaction and employee
satisfaction, both of which will lead to the company's growth and success.
This study contains a full definition of quality management in the context of an engineering
tooling company, as well as all of the tactics that may be considered in order to improve their
quality. Quality control, quality assurance, and comprehensive quality management are the other
three key methodologies included. It has been determined that the excellence regulator policy is
primarily focused on upholding the excellence of goods and services through the development
and maintenance of good superiority guides, product review from the raw material stage to the
end process, and good preparation and care. This plan will assist companies in effectively
controlling their quality, resulting in development and growth. Another approach utilised by the
organisation is quality assurance, which entails ensuring that the quality satisfies the intended
level of quality. This will help the company improve their brand image in the market while also
increasing sales and profits. The last approach mentioned in this study is complete quality
organisation; this plan will permit the business to recover their general performance, resulting in
consumers being satisfied and correct decisions being made based on accurate facts and data,
resulting in customer contentment. This report aids in the evaluation of the organization's
importance of quality management.
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REFERENCES
Books and Journals
Anttila, J. and Jussila, K., 2018. Universities and smart cities: the challenges to high
quality. Total Quality Management & Business Excellence, 29(9-10). pp.1058-1073.
Chen, R., Lee, Y.D. and Wang, C.H., 2020. Total quality management and sustainable
competitive advantage: serial mediation of transformational leadership and executive
ability. Total Quality Management & Business Excellence, 31(5-6). pp.451-468.
Lagrosen, Y., 2019. The Quality Café: developing the World Café method for organisational
learning by including quality management tools. Total Quality Management & Business
Excellence, 30(13-14). pp.1515-1527.
Maletič, M., 2018. Influence of sustainable quality management on organizational
performance (Doctoral dissertation, Univerza v Mariboru (Slovenia)).
Manning, L., 2018. Triangulation: Effective verification of food safety and quality management
systems and associated organisational culture. Worldwide Hospitality and Tourism
Themes.
Marchiori, D. and Mendes, L., 2020. Knowledge management and total quality management:
foundations, intellectual structures, insights regarding evolution of the literature. Total
Quality Management & Business Excellence, 31(9-10). pp.1135-1169.
Metaxas, I.N. and Koulouriotis, D.E., 2019. Business excellence measurement: a literature
analysis (1990–2016). Total Quality Management & Business Excellence, 30(11-12).
pp.1189-1218.
Nasim, K., Sikander, A. and Tian, X., 2020. Twenty years of research on total quality
management in Higher Education: A systematic literature review. Higher Education
Quarterly, 74(1). pp.75-97.
Nenadál, J., Vykydal, D. and Waloszek, D., 2018. Organizational excellence: approaches,
models and their use at Czech organizations. Quality innovation prosperity, 22(2). pp.47-
64.
Padma, P. and Wagenseil, U., 2018. Retail service excellence: Antecedents and
consequences. International Journal of Retail & Distribution Management.
Patyal, V.S. and Koilakuntla, M., 2018. Impact of organizational culture on quality management
practices: an empirical investigation. Benchmarking: An International Journal.
Shokri, A. and Nabhani, F., 2019. Quality management vision of future early career operations
managers. International Journal of Quality & Reliability
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