This report discusses the quality management strategy for Quality Tooling Company, including the improvement strategy, principles of quality management, and tools such as Total Quality Management, quality assurance, quality control, and sustainability of the culture of quality. The report also covers the case study of Quality Tooling Company, which was established in 1960 at North East of England and is now receiving worldwide recognition for its brand image and product range. The Organisation is focusing on improving quality management of its products by overseeing all the activities and maintaining a level of excellence.