Travelodge Marketing Plan

This essay analyzes Travelodge's marketing plan, covering its product offerings, pricing, distribution, promotion, target market, positioning, and competitive landscape. It also discusses future opportunities and challenges for the company.

Marketing Plan for Travelodge (premium)
Bargaining power of buyers: High
Bargaining power of suppliers: Lower in
Industry
Threats to substitute: Lower
Rivalry among existing firms: Higher
Threat to new entrant: Lower
Segmentation: Travelodge helps in giving accommodation and services of restaurant and as
outcome, market could be segmented into leisure and business class consumers.
Targeting: The services offered through Travelodge with specific objective for satisfying
both leisure and business class consumers. As a outcome, demographic profile of
consumers for requirements with target to its premium customers which observes good
service at reasonable service.
Positioning: Travelodge has to promote best quality provider of restaurant services and
accommodation to Travellers from UK. With context of positioning as best provider of
accommodation and quality services to business and leisure class customers, it is possible
Product: Core products are restaurant and accommodation services
USB charging points, more choice of lighting, full length mirror
ironing board and hairdryer
Price: Premium pricing policy so luxurious group could be easily
targeted for availing its services.
Place: Consideration of establishing more properties in UK as it must
enter in various tie ups with global tourism and travel consultancy
service providers.
Budgeted Amount
Promotional tools
(newspaper, magazines)
7000
Land 10000
Staff 3000
Security 2890
Transportation 4000
Utilities 6000
Conclusion
From the above report it could be concluded
that Travelodge hotel plays very important
role in hospitality industry. It has articulated
functions of marketing and presence of
positive interrelation among different
functional unit of Travelodge. It could be
summarised that elements of marketing are
very important for accomplishing its