logo

(PDF) Quality of Accommodation Services

   

Added on  2020-12-26

1 Pages658 Words61 Views
Conclusion From the above report it could be concluded that Travelodge hotel plays very important role in hospitality industry. It has articulated functions of marketing and presence of positive interrelation among different functional unit of Travelodge. It could be summarised that elements of marketing are very important for accomplishing its Product: Core products are restaurant and accommodation servicesUSB charging points, more choice of lighting, full length mirror ironing board and hairdryerPrice: Premium pricing policy so luxurious group could be easilytargeted for availing its services.Place: Consideration of establishing more properties in UK as it mustenter in various tie ups with global tourism and travel consultancyservice providers.Budgeted AmountPromotional tools(newspaper, magazines)7000Land10000Staff3000Security2890Transportation4000Utilities6000Segmentation: Travelodge helps in giving accommodation and services of restaurant and asoutcome, market could be segmented into leisure and business class consumers.Targeting: The services offered through Travelodge with specific objective for satisfying both leisure and business class consumers. As a outcome, demographic profile of consumers for requirements with target to its premium customers which observes good service at reasonable service.Positioning: Travelodge has to promote best quality provider of restaurant services and accommodation to Travellers from UK. With context of positioning as best provider of accommodation and quality services to business and leisure class customers, it is possible Bargaining power of buyers: HighBargaining power of suppliers: Lower in IndustryThreats to substitute: LowerRivalry among existing firms: HigherThreat to new entrant: LowerMarketing Plan for Travelodge (premium)
(PDF) Quality of Accommodation Services_1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Hospitality Marketing Essential - STP
|1
|800
|20

Mud Spa, a New Product of Mud Spa
|1
|1712
|115

Marketing Plan of Travelodge : Assignment
|1
|468
|418

Basic Marketing Plan of Travelodge
|1
|646
|22

Hospitality Marketing Essentials
|2
|798
|27

Marketing Plan of Travelodge
|1
|502
|51