Quality of Website and Purchasing Decision | Literature Review

Added on - 23 Jan 2020

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Literature Review: TheRelationship Between Qualityof Website and PurchasingDecision
TABLE OF CONTENTSLITERATURE REVIEW................................................................................................................1Different quality factors of ASOS and ZARA websites.............................................................1Quality of websites influences buying decisions for ASOS and ZARA.....................................2Quality factors lead to consumer satisfaction.............................................................................3Relationship between quality of website and purchase intention of buyers...............................4REFERENCES................................................................................................................................5
LITERATURE REVIEWDifferent quality factors of ASOS and ZARA websitesAs per the opinion ofFlanagin and et. al., (2014),in regard to succeed in online businessfor long term, company is required to develop effective quality websites which attractsconsumers to purchase goods. However, whether individual is running news blog, content drivenwebsite or an e-commerce store it is significant for each and every individual to developeffective design and quality websites which fulfils needs of the customers. It should be easy tohandle and thus it will further help in positively responding the needs of clients. However,Kimand Lennon (2013)argued that quality website will help in growing both in terms of loyalfollowers but also in terms of trust that helps in increasing number of visitors to the website.High quality websites does not only require good content but there are several other factors suchas accessibility, optimization,usability, design, trust, information quality etc. which needs to beinvolved order to improve website quality. Following are different factors such as-Unique content- It is essential for the businesses to adopt unique content as compared toother websites so that it helps in attracting large number of customers as stated byChiuand et. al., (2014).Thus, providing unique information about products it assists theconsumers to make purchase decision.Expertise-As per the viewCheung and Thadani (2012),content is produced by expertsand thus it requires effective research and experience. For instance, ASOS and ZARA areretail fashion businesses and thus their websites involves lot of information regardingclothing and fashionable products therefore, company is required to appoint expertisepeople so that they can give professional advice for the website and maintain its quality.Accessibility- Moreover, a high quality website can be accessed with every computerdevice such as tablet, mobile and laptop. Thus, such users should not identify anyusability issues so that websites can be easily accessed.Usability-Liu, Li and Hu (2013),noted that users can easily navigate websites and thusit should be user friendly to deliver best information about available products and itsrelated information such as price, competitor's price, product quality etc.Optimization- It is another crucial quality factor undertaken by the organizations todevelop their websites. Optimizing websites for search engine has many benefits but it is1
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