Quantas Airline Operation Management Australia Report 2022

Running head: OPERATIONS MANAGEMENT
QANTAS AIRLINE
Operations
Management
8/1/2019

OPERATIONS MANAGEMENT 1
Table of Contents
Introduction................................................................................................................................2
Overview of Qantas Airlines..................................................................................................2
Operation Strategies of Qantas in Global Context.................................................................2
Performance Objective.......................................................................................................2
New product/service design and development...................................................................3
Supply chain management.................................................................................................4
Job Design in Qantas..............................................................................................................5
Conclusion..................................................................................................................................7
Recommendations......................................................................................................................7
Reference....................................................................................................................................9

OPERATIONS MANAGEMENT 2
Introduction
Operations management is the procedure that efficiently plans, arranges, directs, and controls
the resources that are developed for the good and serves of the company. With the support of
operations management, business is capable to handle different attributes of the operation like
equipment, technology, people, information, and others. Operations management is
considered to be the very essential component of the operations of manufacturing, which
raises the requirement for the businesses to ensure strong procedure of operations
management (Sanders, 2013). The intent of this report is to discuss the operation
management procedure and its key aspects of Qantas Airlines which is one of the leading
company of the Australian market. The report is comprised of two main aspects of the
operations management that are Operations Strategy in the Global context and Job Design.
Overview of Qantas Airlines
Qantas Airways is the Australian flag carrier and it is the biggest airline in terms of size of
the fleet, international destinations as well as flights. In the world, Qantas is placed at the
third leading position after KLM and Avianca. The company was established in the year 1920
and started its international flights in the year 1935. The original name of the company is,
“Queensland and Northern Territory Aerial Services”, and its nickname is “The Flying
Kangaroo”. Sydney Airport is the main hub of the airline. According to the reports of Qantas,
it covers 65% of the domestic market of Australia and serves 14.9% of the passengers that are
traveling to and from Australia (Qantas Airways Limited, 2019).

OPERATIONS MANAGEMENT 3
Operation Strategies of Qantas in Global Context
Performance Objective
Quality – One of the key performance objectives of Qantas Airlines is to offer quality
services to its passengers by ensuring safe and secure travel as well as another customer
service in order to satisfy their needs. Besides this, the company desire to be always the right
choice of the customers while offering its services in comparison to other players in the
market (Bhasin, 2018).
Speed – Under the speed objective, Qantas Airlines ensure that it offers fastest traveling
services to its passenger by in building advanced technology. It provides convenience as well
as fast services to the passengers.
Dependability – Qantas Airline provides effective training to its staff members and pilots in
order to entire on-time landing and take-off of flights which increases the trust of the
customers. In addition to these delivering on-time services increases the chances of reuse of
the services (Reddy, 2015).
Customization – Customizations means the capability to offer more options to the customers.
Qantas Airlines is majorly involved in offering customization services due to operating at the
global level. For instance, JetStar is the cheaper airline service in order to meet the
requirement of middle-class customers and changing the perception of people that Qantas
offers high class and expensive services (Jetstar Airways, 2019).
Flexibility – Qantas Airline can manage change within the organization with the changing
trend in the market (Qantas Airways, 2019).
Cost – Qantas Airline is the third leading Airline service in the world, which highlights that it
offers reliable services and is preferred by customers. The high preference among passengers
reflects that the company is productive and able to meet its debts.