Article On Quantitative Analysis for Marketing Management.

Added on - 16 Feb 2021

  • 34

    Pages

  • 6028

    Words

  • 9

    Views

  • 0

    Downloads

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 8 of 34 pages
Quantitative Analysisfor MarketingManagement1
Table of ContentsINTRODUCTION...........................................................................................................................3Rational of recommendation:..........................................................................................................3Graphs are prepared on the basis of given responses of respondents..............................................5REFERENCES..............................................................................................................................19APPENDICES...............................................................................................................................202
INTRODUCTIONQuantitative analysis is one of the effective researchmethodthat deal with evaluation ofthe numerical values in the given variables. IBM is one of the top most producer of computerhardware, software and services. As aleading digital networking company that is operatinginalmost every market under which the company used to compete by making mainframe andservers, storage systems and other peripherals devices. In order to maintain its overall positionwithin the highly competitive software company in the marketthey are planning to implementlatest technology so that more innovative products can be launched in the market. By increasingpopularityof latest software in the market some other organisation such as Microsoft and otherinternational companies arealso trying provide tough competition(Crouch and Housden, 2012).With the merging desktop and laptop, IBM has announced that it wouldalso share theirtechnology and system to get maximum advantage from other companies. Therefore, IBMwantsto conduct a research-based analysisfordecision maker in various role in other companies. Forthis purpose, they have chosen a company to analyse and participantare planning to competeswith IBM. The research named the IT industry customer Benchmark would be repeated in everyyear. In order to get better knowledge of the software this particular survey is essential as aresearcher.The data is being collected from 1000 samples of buying managers from IT industries. Forexample, to get instant satisfaction fromIBMthe outcomes would be more helpful in makingdecision regarding whether emergence of two-software Company will be helpful in coming time.The IBM company need to plan their resources according to their demand of customer about thetechnology in the market.It would be further valuable to make decisions in the favour of thecompany during the past coming years.The statistical evaluation of the consumer researchconduct by team indicates that customer of Software Company with considerable concerns inregards to the features of latest software less often than in the recent past. This could pose athreat to market share and growth ofIBM which is having negative impactson the consumer asone of the crucial part of the company. Offering innovative and exciting feature option woulddrive more chances of company visits by the skills consumer segment. It will comprise of lightand medium both types of clients. The above recommendation is depending upon the results ofregressionanalysis as well as descriptive datasolution that show individual driven by theirmotivation to use that particular product.3
Rational of recommendation:There are 1000 respondents taken in respect of IBM's target segment. The roles ofdifferent persons are defined regarding managing the sections and the departments of IBM.Theresearch is basically done from as primary sources of data collection which would effectivelyvaluable for profitable business operation.IT decision maker, influencer and IT staff membersare consider creating the decision-making and principle for better analysis (Bellenger, Bernhardtand Goldstucker, 2011). Best roles as per table Q1, IT staff role retain the valid percentage of61.8% confirm the possibility of the role of person. Table 2 in Q.2 refers towards number ofemployees regarding in the organisation. It is evaluating that organisations are required to definethe validity and conformity of numbers of employees in IBM. In Q.3, most preferred vendors areanalysed subject to high compatibility of Vendors. The results as per table in Q.3 presentscumulative percentage of 69.2% in respect of IBM. For analysing the satisfaction level measuresare defined as code and most of the employees are counted satisfied 68.7% is calculated ascumulative percentage of satisfied persons. For analysing the own experiences are heard and rategiven regarding products and the services. For this frequency is calculated in Q.5 and 71.5percent respondents are agreeing with the products and services of IBM. Figures 6/ Q.6 isdefined related to ownership for the organisation and the costs are considered as on-going costs.Figure 7 contains the relation to the price and values offered. 83.3% are considered very good(Wierenga, 2011). In addition, frequencies are considering in this report.Figure 18 defines the continuity of buyer’s subject to purchasing form the IBM during thenext year. Frequency is calculated to analyse the strength of buyers. Figure 19 covers thepercentage likelihood subject to continue whether continue to purchase or discontinuepurchasing from IBM. Q.20 it is analysed that covers the relation related to recommendations tosuggest IT company. By evaluating frequency of respondents’ response subject to IBM areconsider by considering very likely with 57%. Q.21 contains the logic behind the increment ofpurchase of products and services.8.In relation tohighestfrequency i.e. 338 indicates thatultimatelycompany cares aboutsociety bytheir into account their opinion“Neither Agree nor Disagree” with majority of33.80%.As per charts and graphs which are shown in the appendixes has been analyzed in orderto determine the overall profitability of the IBM and increase changes of growth in term ofcustomer can also be planning to high.From theappendix, it is clear that Level of agreement in4
context of whether company is highly ethical, is Neither Agree nor Disagree with highestfrequency of 302. As per results, Company is leader in IT Industry because company hasagreement of level of “Agree”. Company is under the category of Innovative Company becauseresults of analysis points out that agreement of level is at “Agree” with highest frequency of 437.Yes, company has strong capable senior leaders because analysis exhibits that highest frequencyi.e. 282 or 28.20% indicates Agree among levels of agreement.Accordingto the pie chat prepared in Appendix, it is clear that company is a financiallysound company because 39.70% of total respondent that is highest are agree with it. Aroundmaximum 41.43% of total respondents are agree on the statement that company is trustworthy.As per the outputs of analysis,a total of42.70% of those respondents are neither agree nordisagree with the statement that “company has advertising I really like”. According to theanalysis of pie chart majority of respondents are at agreements level of “Don't Know”. Most ofthe respondents (Maximum 42.30%) “Don't Know” whether company does its fair share to helpsociety. Analysis of pie-chart related to Rate of quality of the account representative or teamexhibits that actual rating cannot be determined because most of the respondent don't know aboutanswers of question regarding quality (Cambra-Fierro and Wilson, 2011). Overall quality ofproducts or services purchased are good as it has highest frequency in analysis. Majority ofrespondents do not know about overall quality of non-technical customer services provided bycompany. Due to unawareness of most of the respondents, it is not clear about overall quality oftraining and education programs of company. As per analysis, quality of technical support isundetermined because maximum number of respondent do not know about this question.Figures27 and 28 are based upon some factors and response are evaluated because of scales.Graphs are prepared on the basis of given responses of respondentsQ.15
Q.2Q.36
Q.47
Q5:Q6:8
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document