Quantitative Approaches for Business

Running head: QUANTITATIVE APPROACHES FOR BUSINESS
Quantitative Approaches for Business
Name of the Student:
Name of the University:
Author’s note:

1QUANTITATIVE APPROACHES FOR BUSINESS
1. Introduction:
The social media is taking the place of traditional media. Astonishingly, people are
being more willing to spend time in social media than traditional media. However, as digital
media consumption continues to increase, platform of social media also develops. Different
types of gadgets such as Smart phones, mobiles, iPod/iPad, Laptop and PC are getting easily
available in market. Technological facilities are also getting cheap and within the range of
common people.
Social media networking sites has attracted many people for sharing post, images,
video conferencing and all other things. A predicted percentage of active social media users
in case of the global point of view are 28% (Asur and Huberman, 2010). Although people
have hectic schedule, they are still spending a trivial amount of time on the sites of social
media. People are getting more advantages to express their thinking in the platform of social
media by attracting and engaging new audiences. The initiation of live-streaming features and
360-degree photos or videos is creating new platforms together with Snapchat, Instagram and
twitter (Tuten and Solomon 2017).
The quantity of time people squandered on social media is continuously enhancing.
Teenagers are also getting attracted to use social media and websites such as Facebook,
twitter, Google buzz, Flickr etc. People are being habituated to spend their time online with
the interaction of social media. From eight to eighty, corporate to senior citizen, everybody is
indulged in social media in current days (Rapp et al. 2013). The main reason is that it is
difficult to deny social media and its scopes that permit a number of people across the globe.
The different age groups of students spend their valuable time to connect with known or
unknown people rather than paying time for playing or studying. The different age group
majorly utilises the social media sites for enhancing their circle of network and keep

2QUANTITATIVE APPROACHES FOR BUSINESS
themselves updated with the current occurrences of associated interests (Saravanakumar and
SuganthaLakshmi 2012).
To provide readers an improved consideration of the landscape of social media, we
are surveying age wise time tired across the platforms of most popular social medias
anticipated within the lifetime of a consumer. Surprisingly, total time spent on social media
is greater than time spent in eating, drinking, studying, socializing and grooming (Kaplan and
Haenlein 2010). Though surfeit of anything is harmful, an intemperance use of social media
has also bought many fresh and unique problems. This problem is known as addiction. In
recent days, people are paying deficit time on social media websites accounting 28% percent
of online time spent.
2. Method of data collection:
One of the primary methods collects the data used for research study and therefore the
data is primary data. The data is collected by questionnaire method. It is a very easy, cheap
and less time consuming method (Warwick and Lininger 1975). First, a questionnaire of 10
questions is formed and possible answers are provided with each question to choose. Hence,
all the questions are close-ended questions. Secondly, the questionnaire is circulated via e-
mail and 20 complete samples were granting. No missing valued sample was permitted. The
data is authentic and true. Not sampling bias is present while collecting the dataset.
3. Summary of the data set:
The data set have 20 samples with 10 variables. No missing data is present in the dataset.
The responses of the dataset are gathered from questions of the questionnaire. The questions
and responses are collected as per the following table:
Questions Options for responses

3QUANTITATIVE APPROACHES FOR BUSINESS
What is your age? Any numerical value
What is your gender? □ male □ female
What is total number of social
networking sites are you
member of?
Any numerical value
How long are you using social
networking?
□ Less than one month □ 1-6 months
□ 7-12 months □ More than one year
What is the daily spending on
social networking sites?
□ Less than 1 hour □ 1-3 hours per
day
□ 3-6 hours per day □ More than 6
hours per day
What is your most preferable
social media?
□ facebook □ twitter □ Blogger
□ Google Buzz □ Flickr □ MySpace □
Friendster
What is your average number of
friends and followers in social
networking sites?
Any numerical value
Have you increased the use of
social networking sites in last
three months?
□ yes □ no
What kind of information you
share most in social network?
□ videos □ pictures □ status □
interests
□ contacts
What is the main reason behind □ chatting □ on-line buying □ make