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Quantitative Literacy Assignment

Added on - 21 Apr 2020

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Running head: QUANTITATIVE LITERACYQuantitative LiteracyName of the Student:Name of the University:Author Note:
1QUANTITATIVE LITERACYThe post here takes into account two examples of advertisements with logical fallacies.The first example deals with the logical fallacy of appealing to emotions and the second logicalfallacy represents appeal to masses. The report also mentions the logical fallacies in theadvertisements and provides suggestions on how the advertisement could have been moretruthful. The advertisements provided by the peers reviewed based on the logical fallacies. Thepost also discusses on the effectiveness of advertisements based on truthful arguments.The first example represents the logical fallacy of appealing to emotions in a 2014 Chevycommercial featuring a golden retriever and a woman (Soliman, 2014). Appeal to emotionrepresents a fallacy used for tugging the heartstrings of the audience by focusing on vulnerabilityand lesser stress on logical statements for making a claim. In this context, if the commercial isconsidered then one can find a dog named Maddie in most of the life events of the woman.However, the commercial ends with a Chevrolet car and a caption ‘A best friend for life’sjourney’ displayed on screen. The commercial focuses on the appeal to emotion since theaudience made to watch and develop emotions between a woman and her dog that also makesthem vulnerable. Thus, when the viewer watches the car and the caption supporting it afterexperiencing vulnerability they instantly feel the desire to buy the car. This can however be saidthat the advertisement could have been more logical through discussing more about the car andthe feature it possess.The second example focuses on the fallacy of appealing to the masses. Appeal to massesrepresented as a fallacy that shows that everyone does a particular thing without beingjudgmental of it being good or bad (Bantock, 2012). This fallacy represented through thesmoking commercial portrayed by Camel cigarettes. The idea behind this commercial is thatsince doctors are smoking the mentioned brand of cigarettes, a study confirmed that they this
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