Report: Tabulated References on Advergaming Research Analysis

This report presents a tabulated list of references related to advergaming, a form of advertising that incorporates video games. The references cover a wide range of topics, including the impact of advergaming on children, brand communication, and marketing strategies. The research explores the effects of customized food advergames, the influence of parents, and the role of product involvement in shaping attitudes and purchase intentions. It analyzes the persuasive power of advergames, the effects of unhealthy food promotion, and the use of gamification in advertising. The studies employ various methodologies, including quantitative and qualitative data analysis, and explore diverse cultural contexts. The report provides a valuable resource for understanding the current state of advergaming research and its implications for marketing and consumer behavior. The document includes articles, conference papers, and meta-analyses, offering a comprehensive overview of the field. The references cover areas like the relationship between rewards and brand communication, the role of persuasion, and the design of advergames across different cultures. The analysis includes studies on children's emotions, the role of product involvement, and the impact of advergames on consumer attitudes. The findings highlight the importance of understanding advergames and their effects.

Running head: TABULATED REFERENCES
Tabulated references
Name of the Student
Name of the University
Author Note

1TABULATED REFERENCES
Name of
resources
Author
Name
Year of
publicat
ion
Nation
resour
ces
Subject Method
used Result
Type of
researc
h
Food
related
gamficatio
n
Könnölä,
K., Ranti,
T.,
Liukkonen
, T.N. and
Mäkilä, T.
2016 Lisboa
,
Portug
al
Healthcare Quantita
tive
method
of data
analysis
Weight
manageme
nt of the
individuals
are
required
who are
engaged in
gaming
practices.
The
authors
state that
often times
it can be
seen that
the
individuals
of the
society
face a lot
of weight
issues
when they
are
engaged in
the playing
of video
games.
The paper
tries to
find the
relationshi
p between
weight of
the people
and the
hours
spent
behind
Confere
nce
paper

2TABULATED REFERENCES
playing
games.
Advergame
for
dementia
awareness
and
supporting
carers
Liu, N.,
Wills, G.
and
Ashok, R.
2018 Dementia
Qualitati
ve
method
of data
analysis
Within the
social
media
games doe
dementia
patients,
communic
ation is
considered
to be the
main key.
The extent
of
communic
ation helps
the
dementia
patients to
understand
the games
which they
are playing
and the
various
stages they
need to go
in order to
continue
playing
such
games.
Confere
nce
paper

3TABULATED REFERENCES
Advergami
ng: Identity
Brand
Analysis in
the Virtual
World
Jukić, D. 2018
Varaz
din in
Croatia
Brand
analysis on
the digital
platform
Qualitati
ve
method
of data
analysis
The aspect
of
advergami
ng is
analyzed
in the
context of
culture and
marketing.
The paper
has
concluded
that the
personality
of the
brand
reflects the
identity of
the
consumer.
Confere
nce
paper
The
Leading
Edge of
Advergami
ng
N.A 2013
Calgar
y,
Albert
a
Advanced
technology
Mixed
method
of data
analysis
The
purpose of
this paper
is to
understand
how the
factor of
advertising
would help
an
individual
to stay in a
website for
a long
period of
time. The
paper
found out
that
advergami
Confere
nce
paper

4TABULATED REFERENCES
ng and the
use of
video
games
would help
the various
organizatio
ns to
advertise
about their
products
and their
own
organizatio
n.
Test Of
The
Relationshi
p Between
Rewards
Designed
Advergame
s And
Their
Increased
Effectivene
ss On
Brand
Communic
ation
N.A 2019 Madrid
in
Spain
Rewards
and the
consequent
increase in
the
effectivene
ss of brand
communic
ation
Mixed
method
of data
analysis
This paper
seeks to
understand
the impact
of video
games on
the
individuals
of the
society.
The
authors are
of the idea
that if
given
rewards to
the video
game
players
then it
would lead
to the rise
in
participati
on level.
The paper
tries to
evaluate
the
relationshi
p based on
Confere
nce
paper

5TABULATED REFERENCES
the theory
of game
and
empirical
observatio
n of game
playing
Coddling
Our Kids:
Can
Parenting
Style
Affect
Attitudes
Toward
Advergame
s?
Evans,
N.J.,
Carlson, L.
and
Grubbs
Hoy, M.
2013 The
United
States
of
Ameri
ca
Influence
of parents
in
changing
the
attitudes of
the
children
towards
advergame
s
Qualitati
ve
method
of data
analysis
This paper
tires to lay
emphasis
on the
responsibil
ity of the
parents
towards
the issue
of
advergami
ng.
Children
are highly
influenced
by the
thought
process of
their
parents. In
this
context, it
can be
seen that
the more
favorably
disposed
the parents
are
towards
advergami
ng, the
more
likely it is
for the
children to
be
favorably
disposed
Confere
nce
paper

6TABULATED REFERENCES
too.
The effects
of
customised
food
advergame
s on
children’s
affective,
cognitive,
and
conative
responses.
Chapman, S. 2017
The
United
Kingd
om
Practice of
promoting
the sell of
food items
to children
via
advergame
s
Quantita
tive
method
of data
analysis
The article
looks in to
the impact
of
customised
food on
the
cognitive
response
of children
Article
Children
and
advergame
s: the role
of product
involveme
nt, prior
brand
attitude,
persuasion
knowledge
and game
attitude in
purchase
intentions
and
changing
attitudes
Vanwesenbe
eck, I.,
Walrave, M.
and Ponnet,
K.
2017
Change in
buying
attitude of
the
children
Quantita
tive
method
of data
analysis
The
changes in
the brand
image and
buying
attitude of
the
children
after
playing an
advergame
has been
analyzed
in this
paper
Article
The
persuasive
effect of
advergame
s
promoting
unhealthy
foods
among
children: A
meta-
analysis
Folkvord,
F. and van‘t
Riet, J.
2018
Effects of
unhealthy
food habits
due to
advergame
s
Qualitati
ve
method
of data
analysis
The impact
of
unhealthy
eating
habits of
the
children as
a result of
advergame
s has been
observed
in this
paper
Article

7TABULATED REFERENCES
Go with
the flow:
How
children's
persuasion
knowledge
is
associated
with their
state of
flow and
emotions
during
advergame
play.
Vanwesenb
eeck, I.,
Ponnet, K.
and
Walrave, M
2016
Children’s
emotions
while
playing
advergame
s
Quantita
tive
method
of
analysis
The
emotions
of the
children
and their
changes
have been
looked in
to in this
paper
Article
What we
know and
need to
know about
the
gamificatio
n of
advertising
Vashisht,
D., Royne,
M.B. and
Sreejesh, S
2019
Effective
use of the
advergame
s
Qualitati
ve
method
of
analysis
The
promotion
of the
brand
image as a
result of
advergame
s forms the
main
research
objective
of this
paper
Article
Parents'
presumed
persuasion
knowledge
of
children's
advergame
s: The
influence
of
advertising
disclosure
modality
and
cognitive
load.
Evans, N.J.
and Hoy,
M.G.,
2016
Knowledg
e of
parents of
advergame
s
Qualitati
ve
method
of data
analysis
The
knowledge
that the
parents
have
regarding
advergame
s has been
analysed in
this paper
Article
Can visual
familiarity
Wanick, V.,
Stallwood, 2018 The
United
Compariso
n of
Quantita
tive
The
experinece Article

8TABULATED REFERENCES
influence
attitudes
towards
brands? An
exploratory
study of
advergame
design and
cross-
cultural
consumer
behaviour.
J.,
Ranchhod,
A. and
Wills, G.
Kingd
om
advergame
s across
cultures
method
of data
analysis
of
advergame
s, their
designs,
have been
sought to
be
compared
across the
various
cultures in
this paper
The
interplay of
persuasion
inference
and flow
experience
in an
entertainin
g food
advergame
Ham, C.D.,
Yoon, G.
and Nelson,
M.R
2016
Promotion
of
unhealthy
food
through
online
games
Quantita
tive
method
of data
analysis
Impact of
the
advertisem
ents of
food items
on the
entertainm
ent aspect
of the
individuals
Article
Analysing
cross-
cultural
design in
advergame
s: a
comparison
between
the UK and
Brazil.
Wanick, V.,
Dunn, R.,
Ranchhod,
A. and
Wills, G.,
2019
The
United
Kingd
om
and
Brazil
Attitudes
of
consumer
towards
advergame
s
Mixed
method
of data
analysis
This paper
tries to
focus on
the issue
of
advergame
s and the
attitudes of
the
consumers
hailing
from
different
cultures
Article
Source: Created by the author

9TABULATED REFERENCES
References:
Chapman, S., 2017. The effects of customised food advergames on children’s affective,
cognitive, and conative responses.
Evans, N.J. and Hoy, M.G., 2016. Parents' presumed persuasion knowledge of children's
advergames: The influence of advertising disclosure modality and cognitive load. Journal of
Current Issues & Research in Advertising, 37(2), pp.146-164.
Evans, N.J., Carlson, L. and Grubbs Hoy, M., 2013. Coddling our kids: Can parenting style
affect attitudes toward advergames?. Journal of Advertising, 42(2-3), pp.228-240.
Folkvord, F. and van‘t Riet, J., 2018. The persuasive effect of advergames promoting unhealthy
foods among children: A meta-analysis. Appetite, 129, pp.245-251.
Ham, C.D., Yoon, G. and Nelson, M.R., 2016. The interplay of persuasion inference and flow
experience in an entertaining food advergame. Journal of Consumer Behaviour, 15(3), pp.239-
250.
Jukić, D., 2019. Advergaming: Identity Brand Analysis in the Virtual World. CroDiM:
International Journal of Marketing Science, 2(1), pp.83-94.
Könnölä, K., Ranti, T., Liukkonen, T.N. and Mäkilä, T., 2016. Food-Related Gamification:
Literature Review. In Proceedings of the GAME-ON.
Liu, N., Wills, G. and Ashok, R., 2018. Advergame for dementia awareness and supporting
carers.
Vanwesenbeeck, I., Ponnet, K. and Walrave, M., 2016. Go with the flow: How children's
persuasion knowledge is associated with their state of flow and emotions during advergame

10TABULATED REFERENCES
play. Journal of Consumer Behaviour, 15(1), pp.38-47.
Vanwesenbeeck, I., Walrave, M. and Ponnet, K., 2017. Children and advergames: the role of
product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase
intentions and changing attitudes. International Journal of Advertising, 36(4), pp.520-541.
Vashisht, D., Royne, M.B. and Sreejesh, S., 2019. What we know and need to know about the
gamification of advertising. European Journal of Marketing.
Wanick, V., Dunn, R., Ranchhod, A. and Wills, G., 2019. Analysing cross-cultural design in
advergames: a comparison between the UK and Brazil. EAI Endorsed Transactions on Serious
Games, 18(1).
Wanick, V., Stallwood, J., Ranchhod, A. and Wills, G., 2018. Can visual familiarity influence
attitudes towards brands? An exploratory study of advergame design and cross-cultural
consumer behaviour. Entertainment Computing, 27, pp.194-208.