Significant Forces Driving Changes to Project Relationships

This article discusses the significant forces driving changes to project relationships, including the digital revolution, acceleration, globalization, and social mediaization. It also explores the opportunities and challenges facing the construction industry in achieving government performance improvement targets, such as poor performance, shortage of skilled labor, sustainability concerns, and poor productivity and profitability.

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Significant forces that are driving changes to project relationships
The digital revolution: This hit the makers of computers first thereby driving IBM into a
restricting which cost the company over 20000 jobs. the power of the computing which is ever
cheaper has then found its ways into attacking other companies as well for it has given
opportunities to the small companies to make us of the computational resources which were in
the past owned by the big companies only (Kerzner and Kerzner, 2017). The digitization process
has also enhanced the trend toward larger-scale commercialization since goods that were the past
perceived as luxurious have become too cheap that they are found at the mass market prices.
Acceleration: Each of the forces of digitization, commoditization, globalization, social
mediaization and turbulence is an issue that is strategically decisive and is central to almost
everything in an organization that is has to not only understand but also plan for (Plieninger et
al., 2016).
Globalization: Through globalization, all the countries around the word have been made into one
economic system and via social media; a significant number of the nations are now taking part in
a mediated social media too. The impact and power of social media insinuates that it is of
importance to each company to have an understanding of the current as well as the future
implications of the worldwide trends regarding operations (Kerzner and Kerzner, 2017).
Social mediaization all over the society: Digital technology is gaining more significance owing
to the fact that it is being applied in more and more functions of society, life and business.
Construction manage is inconceivable today without internet and the numerous software tools
that are used in the management of construction process.

Opportunities and challenges facing construction in its effort to achieve the government’s
targets for performance improvements
Poor performance: While the opportunities in construction increase growing, the complexity of
project as well increases. Since most of the company are working under very small profit
margins, a single surprise in production is able to sweep away all the profits of a company, a
problem that is further compounded by design complexity. Construction companies struggle to
keep up as designs enlarge in size and complexity (Mayne, 2017).
Shortage of skill labor: The construction industry is preparing for a sudden reduction in
workforce. The current diversification of labor has turned out to be a challenge owing to the
stark difference in work ethnic (Raven, Kern, Verhees and Smith, 2016).
Sustainability concerns: The construction industry has been rated the top most consumer of raw
materials in the world and produces between 25 to 40% of the carbon emission of the world.
Such a volume of natural resources does not meet sustainability standards and may have a
negative impact on the environment with regard to growth. Water management as well as
climate changes are among the main environmental issues that tend to be of greatest challenge to
the construction industry.
Poor productivity and profitability: Low and saturated marketplace that is affected by heavy
competition are among the current barriers to the entry into construction (Mayne, 2017). The
competition leads to a shrinkage of the profit margins and well as constraining of the important
reinvestment in new technology besides better business practices. The problem is further
compounded by stagnant labor productivity.

References
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons
Mayne, J.W., 2017. Monitoring performance in the public sector: Future directions from
international experience. Routledge
Plieninger, T., Draux, H., Fagerholm, N., Bieling, C., Bürgi, M., Kizos, T., Kuemmerle, T.,
Primdahl, J. and Verburg, P.H., 2016. The driving forces of landscape change in Europe: A
systematic review of the evidence. Land Use Policy, 57, pp.204-214
Raven, R., Kern, F., Verhees, B. and Smith, A., 2016. Niche construction and empowerment
through socio-political work. A meta-analysis of six low-carbon technology
cases. Environmental Innovation and Societal Transitions, 18, pp.164-180