Business Plan and Analysis for Queen Bee Beauty

BUSINESS PLAN AND
ANALYSIS

COMPANY OVERVIEW
 The business plan is made on company that is named as Queen Bee Beauty.
 This is the newly launched company in the market which will sell the variety of organic cosmetic
products in the competitive market.
 The purpose of making this business plan having this idea is to know about the things that is mots
required to the customers (Gonzalez, 2021).
 The company will be giving new and innovative organic products to the customers in the market.

BUSINESS AND MARKET ANALYSIS
Strengths
Huge demand of natural and organic beauty products
in the market.
Will be having more target customers.
Weaknesses
Raw material is expensive.
Highly labour- intensive process.
Opportunities
Can expand their business in the global market.
Encourage customers to have sustainability in the
market.
This can increase the customer satisfaction as well.
Threats
It will be facing strong competition in the market.
Suppliers for this is low so the raw materials is
somehow expensive that will affect profitability.

BUSINESS, OPERATING PLAN AND
COMPETITIVE ANALYSIS
 Porter’s five forces
Forces Description
Threats of new entrants: The company used to have the strong threat of new entrants as
there are some business that are growing well in the market.
Bargaining power of suppliers In this the company used to bargain with the suppliers as the
raw materials given by them are somehow expensive.
Bargaining power of customers The bargaining power of the customers in this business is low.
Threat of substitute products large number of substitutes.
Rivalry among the existing players Rivalry of the company is strong in the market.