Queensland Music Festival: Event Management

Running head: QUEENSLAND MUSIC FESTIVAL: EVENT MANAGEMENT
Queensland Music Festival: Event management
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1QUEENSLAND MUSIC FESTIVAL: EVENT MANAGEMENT
Executive summary
The aim of this paper is to analyze the Queensland Music Festival from a managerial
perspective. The chosen festival can be termed a major festival; a major festival may be
defined as one which attracts the attention of the media, tourists and individuals by the sheer
force of its magnitude and economic benefits. Such events are internationally renowned and
garner a lot of interest across the world. The Queensland Music Festival is one such major
event that people of Australia wait for all year round. The festival takes place every two years
and involves musical performances in different parts of Queensland. The festival has
generated a lot of media interest because it ensures that even the suburban communities are
involved in the gala celebration of music. The following paper studies the role of the
government and the community with respect to the chosen event.

2QUEENSLAND MUSIC FESTIVAL: EVENT MANAGEMENT
Table of Contents
Introduction:....................................................................................................................................3
An overview of the festival..........................................................................................................3
Discussion:.......................................................................................................................................4
Role of the government in the Queensland Music Festival.........................................................4
Tourism and economic impact of Queensland Music Festival....................................................5
Environmental impacts of Queensland Music Festival...............................................................6
The importance of community partnership at Queensland Music Festival.................................7
Benefits of community partnership at Queensland Music Festival.............................................7
Recommendation to counter these issues at the Queensland Music Festival..............................8
Conclusion:....................................................................................................................................10
References:....................................................................................................................................11

3QUEENSLAND MUSIC FESTIVAL: EVENT MANAGEMENT
Introduction:
An overview of the festival
The Queensland Music Festival, originally known as the Brisbane Biennial Festival of
Music, was established in 1991 by Anthony Steel, an artistic director; he served as the
director for both the 1991 and the 1993 festival (Queensland Music Festival 2018). The event
usually occurs in the second half of July every two years. A wide array of artists, belonging
to varying genres, is invited to perform at the festival. The festival takes place in a number of
locations in and around Queensland, Australia. The festival has the support of the Queensland
government, in accordance with the Australian Council, the Council of Brisbane and other
partners (Arts Queensland 2018). The festival has garnered international fame owing to its
gala celebration of musical excellence and an all encompassing geographic reach. From the
Gold Coast to the Torres Strait, the festival has a wide reach. The government of Brisbane
along with the event management team ensures that the best of regional, national and
international talents are present at the festival. The Queensland Music Festival has retained its
traditional values and leaves an everlasting legacy each time; it inculcates a sense of artistic
potential and also ensures that all members of the community are engaged in the fiesta
(Stadler, Reid and Fullagar 2013). More than 35,000 people turn up at the festival to enjoy
the live and electronic musical performances. The purpose of the festival is not simply to
cater to the musical tastes of people across Queensland, but also a sense of belonging and
togetherness within the community. It seeks to transform the lives of people through music
and community participation (Gibson and Connell 2016). As far as the stakeholders are
concerned, the festival requires the participation and involvement of the members of the
community, volunteers willing to work for the festival, the government of Queensland and
the Brisbane Council as well.