Sources of Economic Value for IVM over IVF in Fertility Treatment

BUSINESS ADMINISTRATION
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BUSINESS ADMINISTRATION
Question 1
Economic value is created for the consumers when a particular product or service tends to
provide key desirable benefits that tend to be superior to the existing alternatives. The search
for sources of economic value for IVM needs to therefore focus on highlighting the
superiority of this service in comparison to IVF keeping in mind the desirable attributes of
such services (Mintzberg, Ahlstrand & Lampel, 2014).
A key aspect in relation to fertility treatment is the underlying cost to the customer. Over the
last two decades, IVF has been the only reliable method but this has all changed with the
introduction of IVM which offers the following sources of economic value.
 IVM is significantly cheaper in comparison to IVF as the cost of the former is about $
5000 in comparison to $ 9,000 for the latter.
 The time required for one cycle of IVM procedure is significantly lower in
comparison to the one cycle of IVF procedure owing to non-requirement of hormonal
simulation in the IVM technique.
 Also, IVM procedure is much more comfortable for the patients as the hormonal
treatments are absent. In case of IVF, these need to be performed and considered
highly unpleasant by the patient which limits the number of attempts.
Question 2
One of the key methods that need to be paid attention to determine if a given couple would
pay for IVM cycle would be the perceived value along with cost benefit analysis. The
customers would compares with IVM with the IVF to access the benefits of the former over
the latter. They would take note of the fact that the success rate in the two techniques is
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