Information System - Starbucks Assignment PDF

Question 1:
Selecting an optimal location, plays a vital role in every business especially for the
retailers as they need to know where the potential customer are and make the investment for
10 to 25 years in a physical space. Starbucks mainly utilizes the geographic Information
System for understanding the potential buy pattern based on demographic and select the
appropriate site. Organization and their associates leverage location data and intuitions to
investigate venue density as well as foot traffic along with the local behaviour activity. This
type of insights assist the company to analyse the possible gains and development regionally,
globally, nationally and locally as well.
Question 2:
Starbucks uses several analysis to gather insights about their overseas market. They
provides useful information about the customers and the buying patterns for coffee and other
beverages (Takaki & Matsubayashi, 2013). This information assist the key decision makers to
take optimal decision for selecting the appropriate technology and strategies in different
location. For instance, they could decide where to install the clover brewing machine which is
capable of brewing one cup of coffee with a precise temperature at a time.
Starbucks executives also can use such insights, provided by GIS in their system through
internet. This approach assist them to focus of individual different stores in locations that are
more convenient for customers.
Question 3:
Technology: From 1990, Starbucks is using GIS and relied upon the information for taking
key decisions over the years. In 2007-2008 decisions they were also highly dependable on the
information provided by the GIS (Chua & Banerjee, 2013). According to the analyse report,