Integrated Marketing Communication for SIVA Car Rentals' 'Pick you up, Take you back' Service
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About This Document
SIVA Car Rentals has introduced a new service of 'pick you up, drop you down' to attract customers and shift their focus from competitors. The company will use integrated marketing communication to combine all promotional tools for increasing effectiveness. This approach will help the company to increase sales, build customer relationships, and provide a competitive advantage. The clear messages conveyed through various promotional tools will make the service more reliable and convincing for customers.