Globalisation and Aspects of Homogenisation and Heterogenization

Question

Table of Contents
INTRODUCTION...........................................................................................................................1
Section A..........................................................................................................................................1
Globalisation...............................................................................................................................1
Aspects of Homogenisation and Heterogenization.....................................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Globalisation is mainly associated with the transnational flows of individuals, financial
and other resources, goods, information, cultures, jobs, etc. that has created many changes and
transformed the world economies and cultures (Rosenau, 2017). Enhancement in borderless
world created by globalisation has damaging and destructive for local cultures thus, many steps
are required for prevention of cultural diversity. Thus, this report is based on globalisation and
also underpinning the aspects of homogenisation and heterogenization.
Section A
Globalisation
Globalisation is a process that has increased the interaction and integration among
individuals, information, technology, companies, society, cultures and government. It has been
utilised into different sense where most of concepts depend on the countries, the growth of a
world system, increment in capital, the global village and many others. In general senses, the
term of Globalization is defined with particular flows where focus on scope and depth in order to
develop new world with new institutions and put together of power that have located with
particular structure (Hutchinson and Persyn, 2012).
Aspects of Homogenisation and Heterogenization
The term of globalisation is focused on two aspects which is related with the food &
drinks consumptions and culture which are defined below:
Cultural homogenization is an element of cultural globalization, identified as one of its
main features, which applies to decreasing cultural differences by popularizing which
disseminating a diverse range of cultural traditions not just tangible artifacts, but traditions,
concepts, and principles. The particular procedure impact on the culture in which spreading of
Hollywood movies that can be seen all over the world or of the global brands in which people
aspire the procedure in proper manner. These products are related with specific brand and
particular lifestyle. It is identified that globalisation is reasoning of the homogenization which is
not simply, on the different level enhance cultural identification. Firstly, individual focus on
more objects that can impact on cultural influences as per the subject in which neglect or
compound culture. This aspect related with the culture of different countries and measure (in
between 0 & 1) of how same agents are across all manageable pairs in which agents are
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