Exploring Customer Perspectives on Premier Inn in Manchester

The assignment provides a customer questionnaire designed to gather insights into the preferences and experiences of Premier Inn guests in Manchester, UK. The questionnaire is intended to be administered to 50 regular customers and explores various aspects of their stay, including the impact of local culture, satisfaction with services, and recommendations for improvement. Questions cover topics such as the customers' demographics, their purpose for visiting Manchester, their favorite touring sites, their perception of Manchester's local culture, the efficiency of Premier Inn during festivals, the quality of housekeeping and staff responsiveness, check-in procedures, room amenities, menu options, and their willingness to recommend the hotel. The data collected aims to assess how well Premier Inn caters to its customers and how it can enhance its services to better meet their needs and preferences, particularly in relation to the local culture of Manchester. The questionnaire seeks to identify areas where Premier Inn excels and areas where it can improve to provide a more satisfying experience for its guests.

QUESTIONNAIRE

TOPIC:
Identifying the effect of local culture on the Consumer of hospitality organization.
Title of the study-
To identify the impact of local culture on the customers of hospitality organizations of
UK- A study on Premier Inn in Greater Manchester.
Below is the questionnaire designed for 50 regular consumers of Premier Inn in Greater
Manchester branch, UK.
Questionnaire
Name-
Gender-
Age-
1. Are you a regular customer of Premier Inn in Greater Manchester?
 Yes
 No
2. Which is your homeland?
 UK
 China
 Asia
 Middle East
 USA
3. What is the nature of your occupation?
 Service (Full time employee)
 Business
 Freelancer
 Temporary/ Contractual worker
 Please Specify, if other_______
4. How often do you visit Manchester?
 Once in a month
 Once in every 6 months
 Biweekly
 Thrice in a year
5. What is your main purpose behind touring Manchester, quite often?
 Business tours
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 Educational tours
 Sports tours
 Leisure tour
 Festival tour
6. Which is the most favorite touring site of yours in Manchester?
 Manchester Cathedral
 Chinatown
 Manchester art gallery
 National Football Museum
 Please Specify, if other___
7. How would you define the local culture of Manchester?
 Artistic
 Theatrical
 Architectural
 Musical
8. What do you like the most about Manchester’s local culture?
 Its urban lifestyle
 Celebration of industrial heritage
 Its artistic culture
 Hosting of some most dynamic festivals
 Its best libraries
 Some of its top arts centers
9. Can you relate Manchester’s culture with that to the offered services of Premier Inn?
 Yes
 No
10. What do you like the most about Premier Inn in UK?
 Its affordable price ranges
 Prompt services
 Its accessibility to tour locations
 Excellent surrounding areas
 Its culturally heritage set up
 Maintenance in terms of cleanliness, etc.
 Please Specify, if other_____________
11. Have you visited Premier Inn during festivals?
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 Yes
 No
 Not sure
12. How efficient is Premier Inn at the time of Manchester Food & Drink Festival?
 Highly efficient
 Moderately efficient
 Neutrally efficient
 Not at all efficient
13. How will you rate the housekeeping services of Premier Inn?
 Excellent
 Good
 Average
 Below average
 Poor
14. Are you satisfied from the responsiveness of the staff appointed in Premier Inn?
 Highly Satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
15. Premier Inn is having highly proficient staff members.
 Highly agreed
 Agreed
 Neutral
 Disagreed
 Highly disagreed
16. Are you pleased with the check in procedure of Premier Inn?
 Yes
 No
17. How well equipped were the rooms of Premier Inn?
 Extremely well equipped
 Moderately well equipped
 Slightly well equipped
 Not at all well equipped
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18. How would you rate the menu options of Premier Inn?
 Extremely likely
 Somewhat likely
 Quite likely
 Not at all likely
19. Would you recommend Premier Inn to your friends and families?
 Yes, definitely I will
 Not sure
 Never
20. Any recommendations for Premier Inn to bring improvement in their present
services?
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
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