Questionnaire Design and Data Collection for Breakfast Bar

This report delves into the design and application of questionnaires as a primary data collection method for market research, specifically focusing on a manufacturing firm's potential breakfast bar product launch in both its current market (Luton) and a new market (Manchester). The report explores the suitability of questionnaires, emphasizing their cost-effectiveness, wide coverage, and ability to gather detailed consumer insights regarding income, spending patterns, product awareness, and preferences. A detailed questionnaire is presented, featuring questions designed to assess consumer demographics, awareness of breakfast bar products, price sensitivity, and preferences for product features and factors influencing purchasing decisions. The report justifies each question, highlighting how the collected data will inform decisions on pricing strategy, marketing approaches, and product development to maximize market penetration and success. The conclusion reinforces the value of the questionnaire method for gathering accurate and reliable consumer data, essential for informed business decisions.

Assignment 1 – Questionnaire
Design

Table of Contents
INTRUDUCTION...........................................................................................................................3
a. Discussion on suitability of questionnaire as a data collection method...................................3
b. Questionnaire design to collect required data with justification.............................................4
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRUDUCTION
Data collection is the procedure of collecting, measuring and analysing the appropriate data
or information. It is the process of collecting the information on targeted variables. The data can
be collected through primary as well as secondary sources. Questionnaire is a method of primary
data collection. The present report will cover the questionnaire design and discuss the suitability
of questionnaire as a data collection method (Ebert and et.al., 2018). Lastly, the report will
justify the questions asked by the manufacturing firm business from consumer in order to collect
appropriate data and make decision on its production of breakfast bar product in current and new
market such as Manchester.
a. Discussion on suitability of questionnaire as a data collection method
Data collection is the most significant part of the business strategy in the case when they
want to introduce new product such as breakfast bar into its current as well as the new market.
Manufacturing firm currently have its operation in Luton a village of England and firm is
considering to produce breakfast bar in order to sell it in current and new market Manchester
(city of England). In order to decide whether produce breakfast bar product or not, questionnaire
via means of survey method is one of the best method to collect the real, accurate and reliable
data. It is because through questionnaire the company able to collect realistic and accurate data
as it contains is based on the individual respondents (Cunha, Kastenholz and Lane, 2021).
The questionnaire method of data collection is suitable in the present case because it is cost
saving method to collect data from consumers regarding their income, spending pattern,
perception about the use of product, awareness of breakfast product. The suitability of
questionnaire as a data collection method in the present project is as follows:
Economical: This is one of the factor which indicate that questionnaire is an economical
way to accumulate information. In simple term, it is economical for both Manufacturing firm and
consumer live in Luton and Manchester.
Wide coverage: With the help of questionnaire, the manufacturing firm able to cover the
large population for the purpose of sample selection. It makes possible for the company to
contact large number of consumer and collect their perception and view point about the breakfast
bar product (Ebert and et.al., 2018).

Suitable in case of special type of response: The questionnaire method of data collection is
suitable to collect personal information such as income of consumer, consumer spending,
consumer secret desires and needs etc (Ebert and et.al., 2018). This helps the manufacturing firm
to decide whether the production of breakfast bar provide profit to company or not as per the
consumer demand, income, spending, perception etc.
Data Manufacturing firm need to collect with justification:
Manufacturing firm is considering to produce breakfast product and sell it within Luton
and new market such as Manchester. So, for this purpose, the company firstly need to analyse the
demand of its product, income level of consumer, related products etc. This helps the company to
know whether their breakfast product have any future in the selected market or not (Sileyew,
2019). For this, the company need to collect data regarding the consumer income, employment
status, their awareness regarding breakfast bar product, price charge by other breakfast bar
provider or competitors, consumer experience with current organization providing similar
product. Also portion of consumer income cover by this product, feature of product valuable to
consumer more, factor convinced consumer to buy breakfast bar is also a data which need to be
collect by the Manufacturing firm in order to make decision regarding the production of
breakfast bar.
b. Questionnaire design to collect required data with justification
Questionnaire Design:
Questionnaire
Q.1 What is your age?
 18-25
 25-30
 30-35
 35 or above
Q.2 What is your gender?
 Male
 Female

 Transgender
 Other
Q.3 What is your employment status?
 Employed
 Self-employed
 None
Q.4 Where do you live in England?
 Luton
 Manchester
 Other
Q.5 What is your monthly income?
 Less than £7500
 From £7501 to £15000
 From £15001 to £30000
 More than £30000
Q.6 Are you aware of breakfast bar product?
 Yes
 No
Q.7 Does your home or business have breakfast bar for yourself or employees of your business?
 Yes
 No
Q.8 Are you agreeing that breakfast bar is one of the comfortable place for individual, family and
employees to eat breakfast and spend quality time together?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
Q.9 As per your experience, what is the average price of breakfast bar charge by retailer in your
city or village?
 £650 to £900

 £900 to £1500
 £1500 to £1700
 £1700 or more
Q.10 As per your experience, are you satisfied with the price of the breakfast bar charge by your
current breakfast bar brand or retailer?
 Highly satisfied
 Satisfied
 Neutral
 Dissatisfied
 Highly dissatisfied
Q.11 Do you think that the price charge by organization for breakfast bar product is costly for
you or your business?
 Yes
 No
Q.12 Do you agreed that the price of breakfast bar changes with the raw material used in
producing the same?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
Q.13 What portion of your income does breakfast bar product price cover?
 10% to 20%
 20% to 30%
 30% to 40%
 More than 40%
Q.14 Which feature of breakfast bar product is most valuable for you?
 Flexible and incorporate within the Island
 Easy to double as dining table
 Closer to kitchen
 Available in different colours and material

Q.15 Is it worth to have breakfast bar in your home or business premise in the term of increasing
social status or positive culture?
 Yes
 No
Q.16 Is there any related product of breakfast bar?
 Yes
 No
Q.17 How much consumer spend on normal chair and table (related product of breakfast bar)?
 £250 to £300
 £300 to £350
 £350 to £400
 More than £400
Q.18 What convinced you to buy the breakfast bar product?
 Flexibility
 Social Status
 Modern look
Q.19 Do you think that the demand of breakfast bar product will rise in the future as well?
 Yes
 No
Q.20 What challenge do you face more in buying breakfast bar?
 High Price
 Low Quality
 Non-availability in different color
 Lack of Design
Justification of the questions asked through questionnaire:
In the present project, the questions are basically asked to consumers in order to identify
their desire, perception, personal details as well as value of breakfast bar product in the market.
This is one of the most significant factor that have to be consider by the company in the
questions in order to make decision on whether to produce breakfast bar product in current and
new market or not (Arifin and Maharani, 2021). The reason behind asking question to consumer

or people live in Luton and Manchester because they are the ultimate person for whom the
manufacturing firm is considering to produce breakfast bar products.
Further, the question related to consumer personal and professional details helps the
company to analyse whether the consumer or people have the capability to buy the high price
breakfast bar product of the company. Thus, with the help of the data or information regarding
the age, income, employment status of the people or consumer helps the company to analyse
whether they should adopt cost leadership or differentiation pricing strategy for their breakfast
bar products (Mkrttchian and et.al., 2020). Also, the questions related to awareness of the
consumer or people live in Luton and Manchester city of England regarding product and their
experience with the product helps the company to determine the marketing strategies they need
to adopt to spread awareness. With the help of this questions response, the manufacturing
company able to identify and determine the social media platform they need to use in order to
spread the awareness regarding the use and feature of its breakfast bar products. Marketing play
significant role towards the success of new product in new market.
Not only that, the questionnaire also covers the questions regarding average price charge
by the competitors for similar product and the experience of consumer to the price of the
product. In case if consumer think the price of breakfast bar is costly than company will pay
close attention towards reducing the price of the product charge from ultimate customer. The
questions are also used to identify the awareness of consumer regarding change in price of
product with change in raw material used (Mkrttchian and et.al., 2020). It is because
manufacturing firm is going to produce breakfast bar in different material as well as colour and
design.
Lastly, the question related to factor that convinced people to buy product and feature of
breakfast bar product most valuable to consumer is used because this helps the company to
identify what feature and factor they need to involve in their product in order to attract more and
more customer.
CONCLUSION
After summing up the above information, it has been concluded that questionnaire as a data
collection method is suitable to collect more personal details of the respondent as well as collect
accurate & reliable data. Also, the report has been design a questionnaire, through which the

manufacturing firm can collected data from consumers and use those data in their breakfast bar
product manufacturing and selling.

REFERENCES
Books and journals
Ebert, J. F. and et.al., 2018. or web-based questionnaire invitations as a method for data
collection: cross-sectional comparative study of differences in response rate,
completeness of data, and financial cost. Journal of medical Internet research. 20(1).
p.e8353.
Cunha, D., Kastenholz, E. and Lane, B., 2021. Challenges for collecting questionnaire-based
onsite survey data in a niche tourism market context: The case of wine tourism in rural
areas. Sustainability. 13(21). p.12251.
Sileyew, K. J., 2019. Research design and methodology (pp. 1-12). Rijeka: IntechOpen.
Arifin, S. and Maharani, L., 2021. Assessing User Experience of a Mobile Application Using
Usability Questionnaire Method. Applied Information Systems and
Management. 4(April). pp.1-10.
Mkrttchian, V. and et.al., 2020. About Technology-Based “Sociology” Software for Knowledge
Development: From Questionnaire Creation to Data Processing. International Journal of
Sociotechnology and Knowledge Development (IJSKD). 12(4). pp.24-40.
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